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Productivity, Sophisticated Problems & Gabe Ryan Guest

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[00:00:09] And it looks like a storm is going to break out behind me, doesn’t. Now that storm last night, Hurricane, did you send this up here, man? What’s that? Did you send this thing up here? What are you doing, Neal? You haven’t been on a couple of weeks, huh?

[00:00:26] Yeah. It’s like when you live in Florida, it’s like, you know, to get away from up north and just a little crazy living on the golf course. And I got to get I get to my question tonight with the group is. How do you stay focused working from home after, you know, look, when I had my

[00:00:54] Business, I was successful, but I went to an office and I had like a three year deal. It just gets crazy sometimes where I have

[00:01:02] So many distractions. And what do you do? You know, it’s like, I guess you’re going to stop being a pussy? You know,

[00:01:13] I think it’s important for you to recognize the patterns that are causing the distraction. Like, where do they start? Did they start on Facebook or do they start on? Jeff, are we still here? I just lose my connection. We got I got. Oh, yeah, OK, cool, I don’t know what happened. I think the live maybe died or are we still live on Facebook

[00:01:35] Live and Facebook trying to get to it right? Hey, I love that guy. What’s up, Neil?

[00:01:45] People recognize that that face over there, huh? Oh oh no. Cool baseline, neopets. Go back to your back to your question, Neal. There’s a there’s a really good book called See Everyone Hates New Parts of the book. Jeff, can you help out with the muting? What’s the book? It’s like, what was that called? I think it’s called focus. Let me see if I can find it on Amazon real quick. And then I I have similar problems. Stay focused with this stuff. Let me see. It’s in my orders. I read it. I just got a Facebook advertisement for this company called Mine Valley that has specializations in this exact area. So I’ll be diving into that. I know that it’s called deep work. That’s right. So basically, that book talks about how. We’ve gone through as humans, we’ve gone through kind of like evolutions where it used to be. We weren’t doing at the same level of intellectual work that we’re doing now and having divided focus was not as big a deal, right? But now, like the world has shifted towards more intellectual work and there’s been a counterbalance at the same time. How can you guys hear that? It sounds. Sounds like glass, right? Can’t see what’s going on. You’re not allowed to give away the secrets of the universe. I’m going to get in trouble here. So but what’s what’s also happened is there’s never been more distractions. So the ones that are able now to find a way to focus have a greater advantage than almost any time in history, right? Because people are more distracted than they’ve ever been.

[00:03:40] And the work has shifted to such like intellectual work. So, you know, in that book, he talks a lot about. Understanding your distraction patterns, right, like what causes it for me? I’ve got to like turn my phone over upside down so I don’t see it lighting up, right? Put my Skype off. Turn off the Facebook Messenger so that I can really kind of get focused in on what it is, I think if you recognize your patterns, then I mean, you’re a problem solver, Neal. You’ll figure it out, right? It’s it’s you know, it’s it’s not. I think you know exactly what to do. It’s just a question of are you going to actually take the steps that have become like, you’ve got to break that habit, right, which it’s comfortable now we’ve got these like we want to do what we know. And, you know, like I used to, I used to like every time I would eat, I’d be turning the TV on. I’m going to take a break from work. I’m going to go down and eat, and then I get sucked into a TV show and I’m there for like three times as long as I thought. So I think that’s I think that’s a start. There’s certainly a lot of resources out there. Is there anybody else on this call that maybe has dealt with this and kind of conquered this? Focus, distraction issue.

[00:05:04] I wouldn’t say I’ve conquered it, Patrick, but I think the last couple of weeks were a great exercise in kind of like rolling with lots of distraction going on because I was on the road for the last couple of weeks in New York and kind of traveling by car and all of that. And so it took my focus away a lot of the time, but I was able to kind of like find those periods of time when I could go into like hyper focused mode and get everything taken care of and then just kind of being on the run and managing everything through my phone like, you know, emails and other messaging apps and whatever. And I don’t know. I mean, I’ve been working from home and remotely for over a decade now, so I think that I’ve maybe built the muscle a little bit, but it’s a work in progress, you know, and I know it has been productive, but I don’t think that I feel like so far behind or way short, even though there are all these other cool things to do. Like at the end of the day, I love what I do, so I’m able to carve off that time to focus in and do it.

[00:06:03] Right, right, absolutely, and you know, I think there’s definitely a different personality types I know. You know, I struggled with it to some extent, but I’m a very like, self-motivated person. And I think that that doesn’t apply to everyone. Right. Working from home is going to be harder for for some people than others. This entire business that we’ve built not only the agency, but the software product has come why we’re working from home. And I’ve got kind of like in my mind every day what I want to accomplish. Well, I think this is going to pass in a couple of minutes because it came out of nowhere.

[00:06:45] So the emphasis

[00:06:49] There was a really good video. I’ve mentioned this a few times where Arnold Schwarzenegger talks about how he used to go to the gym and he would be at the gym for like five hours and keep you smiling. He had a vision in his head of where he wanted to go if he wanted to be Mr. Olympia. He had these pictures all over the place, the wrong. That’s the outside. So you had these pictures all over the place in his house of the different Mr. Olympia, Mr. Olympia. And they asked them, they’re asking, like Arnold, why are you so happy after being in the gym for five hours? And the people that you were competing against? They look like they’re there. They hate being there. And his answer was, every rep, every set I do, I’m one step closer to my vision. So I think getting really in tune with that when you’re at home and you’re doing the work and you’re always kind of moving one step step closer to your goal, for me is my motivation to just like, Hey, I’ve got I’ve got big plans on where I want to take this. So, you know, I’ve had this conversation a lot with my wife, and I know that this isn’t going to resonate. It certainly doesn’t resonate with her, right? It’s not going to resonate with everyone. But I think what is true is like when you when you take on. Ownership and you start a company. Your job goes beyond whatever your skill set is, you’re no longer just a technician or the entrepreneur. And your job is the entrepreneur is just to solve problems, right? So if you identify this as a problem, you’ve got to hack your brain and figure out whatever it is. Maybe, maybe for somebody, you’re going to have to go get an office or go get some space where where people can’t get to. All right. Can I add to that? Yeah, what do you got, Gabe?

[00:08:40] No, no worries, yeah, no, I know you said you want to cover some stuff, but this is something I’m super passionate about and I think none of us are going to move forward if we don’t have clarity. I think a lot of times we procrastinate or we’re distracted because we’re not clear on what we should be doing. I think you bring up a really great point, Patrick in it. Now there’s so many things coming at us, so many people telling you what you should do, what you could do. It’s very easy to be. And then just, you know, you have the noise of being at home too. It’s going to be easy to easy to be distracted. When we had our wedding photography business ran that for almost 10 years. One of the things I would always coach my clients on are brides and grooms that were planning their weddings. I would say, Hey, like, you’re going to have everybody in their mother, like literally mother in law, father in law, like telling you what you should do for your wedding, like where you’re going to spend your money, who you’re going to invite, what you need to do the knot. This magazine, that blog, everyone’s going to be telling you what you should do. So my encouragement was always, Hey, get together as a couple and figure out like what you value, what’s important for you on that wedding day? It will make it a whole lot easier to make decisions so that when when it comes down and you’re stressing out about like what the favors are going to be for all your people and you’re like, Oh, that’s right, our wedding, we want our wedding to be about a time of celebration with our family.

[00:10:09] We want to have a frickin awesome barbecue and a party, and we want to spend time with the people that we love. It’s like, OK, well, the favors don’t really matter. Like, let’s just make a decision and move on versus, no, we’re trying to get our wedding in the real Simple Wedding magazine. They only pick 10 weddings a year. The details have to be like on point, like, OK, cool. Like, maybe the details. Maybe the flavors do matter a little bit more there because you’ve got, you know, you’ve got these other other goals for it. So how do we make that practical in our businesses and what we do day to day working from home wanting one encouragement would be. And I guess I would kind of put the question back, you know, like, do you are you? Are you clear on what you should be doing? Do you know? Do you do you know if you had no distractions? What the most important thing for you to do today is or are you unclear on that?

[00:11:07] Yeah, and you might be needed. Yeah, absolutely. I think I think that’s great advice. It’s like first, you’re going to need a path, right? You’re going to a path and you’re going to have to like, how do you create a B line? Once you’ve decided what the end goal is, how do you create a beeline to that goal, right? You know, Gabe, you and I we’ve talked about. The twenty five minute thing I

[00:11:27] Can’t remember, Pomodoro.

[00:11:29] Yep, I know that both of us are big proponents of the Pomodoro. So that’s you work. Twenty five minutes. You take a five minute break, right? So you declare before your twenty five minute period starts what you are going to accomplish, right? You have and you need to evaluate it when you’re wrong. Why are you wrong? Make your future ones more more more accurate, right? And this reaching that goal, you know, you know, when you’re like, you’re going through high school and college and you’ve got an exam coming up and you decide that you’re going to procrastinate and you don’t study for the exam and then you finally, it’s almost like too late. It’s just barely not too late. And you kind of trim all the fat and you go right into this mode where it’s like, Let me get rid of this nonsense and just focus on what I can. How can I get the most bang for your buck? So if you can get yourself into that mental state where it’s like, Hey, I need to get this done and I have twenty five minutes like you want to, you want to almost be like during that twenty five minute period that there’s pressure. But it’s not just something that can apply to that twenty five minute period. It’s like, how do we how do we hack our brain so that we’re always kind of in that crash exam study phase? You know, if you’ve got like six months to go to website, a lot of times it’s going to take six months to build a website, right? But you can say, Hey, my deadline is on this day, right? Then you can, like, actually hold yourself accountable, like you’re going to get in trouble for it.

[00:12:58] Imagine the person in your life, or maybe the person from the past in your life who you would, you know, most not want to disappoint. Like, who is that? That’s the person that you’ve made this agreement to. This is on some level, and I just sent a message to one of my developers. He was supposed to have the next version of the mobile app for iOS on Tuesday. And I haven’t received it yet, and it’s Wednesday, and I sent him a message and I said, Look, let’s agree to have integrity with each other. This is an integrity thing at some point where it’s like he had told me this right and it’s not going pushed out to you guys yet. But when it’s a two day delay, it’s a two day delay on the end to right. So I’m upset about it, and I would have much rather him say, Hey, I’m going to get you on Thursday. Then Kevin told me he’s going to be on Tuesday and then get pushed back to Thursday, and I haven’t heard from him.

[00:13:53] Right. So this is an integrity thing. And I think, you know, integrity is a it’s a slippery slope. And when you start to kind of justify in your head while it’s OK to like what’s OK because of this, that I do this right, if you make a commitment to yourself, then maybe it’s not OK that you miss that commitment right now. Stuff’s going to happen. We all have that right. So at times you’re going to have to kind of like renegotiate. But I think that should come with that should come with something. If I tell Neil, I’m going to meet him for lunch at 11:30 and I show up at eleven forty five, it needs to look like this. Hey, Neil, I’m sorry that I’m late for lunch. You know, I know that your time is important in the future. I want to make sure and do my best not to let this happen again, and I’m going to buy you lunch. So it needs to. It needs to come from somewhere and not just be this like, OK, this is OK, and then it’s OK. And then a year goes by and you’re nowhere near your goal because you’ve justified why it’s OK to miss these deadlines on a daily basis all the time. And another thing that happens is when you when you let yourself slide on this stuff and then you go and you say, you’re going to like you get in your head and say, you’re going to go and accomplish something like at some point you’re not going to believe your own words because you know that there’s like an almost like a parachute, but you’re not really committed.

[00:15:17] Right? But when you start holding yourself accountable on this level, then it’s a game changer. Right? And here’s the key is like maybe start out with not making so many promises, just make the promises that you keep and whatever ones you make, you’re going to keep them one hundred percent, right? He committed to it. Like, if I don’t do this, then there’s this massive penalty for it. I think it’s for me. It was a huge turning point. And you know, it can be annoying to my wife and to be like such a stickler with this. But I’m aware of the slippery slope. And I just I don’t want to fall into that habit. And since I’ve made this change, I’ll tell you, my personal life has improved and my business has improved. And it’s just, I think that you’re going to you’re going to kind of attract what you put out, right? If you live your life with integrity and if you kind of hold yourself to this stuff, people are going to kind of reciprocate that back to you.

[00:16:16] I understand what you’re coming with, like you’re the one that’s always on time, right? It’s not just it’s not just about being on time, it’s all these little things, right? So it’s something I’m really passionate about, obviously. So Gabe Gabe is our surprise guest. My plan was foiled within three minutes. I was Gabe on at the end and kind of go over some things. So a few guidelines like Gabe is going to. Obviously, he’s going to be, you know, helping us out with this presenting stuff tonight. A few things like we’re not going to talk about why Gabe decided to leave. That’s kind of off the table. That’s his own personal life, his own personal decision. So we’re not going to talk about why he made that decision, right? Ok, so next thing, we’re not going to talk about snaps. This isn’t a snap support section. He’s no longer involved with product as he left. Ok. So as many of you know, that is not a product, although we have the implementation for it within regenerated. It’s not something that I’m providing support in any other, any other way than to try to help you guys make the connection. So just a couple of those guidelines, you know, over the last month or so, this call has changed quite a bit. Our group has has really picked up a lot of momentum.

[00:17:28] We’ve got new people joining the regenerated platform. Right. And and, you know, coming from. And I could say the name, but coming from a group where like censorship and kind of controlling the narrative was like a very important thing. I tried to build this group in a way that was going to be more open, but it’s kind of come at a cost where sometimes on this call, things go off in a direction that they didn’t really have plan which can be good and bad, but moving forward, just some general housekeeping. I think we’re going to have to start going with like the hand raising right so that we can keep the call organized and structured. And I want to make sure that when, when you guys are contributing, let’s make that contribution related towards this business model right towards the generated platform. I think as time goes on, we’re going to move this more towards like product support and maybe have like the coaching in in a different area, a different group. Ok, so for now, we haven’t made that change, but I just want to like kind of get things under control here a little bit. I think the the casual nature of this call has been great because I think I think it’s given people a place where they really feel comfortable and that was my goal, but an effort to kind of deliver the highest value.

[00:18:52] I’m just going to put a little bit more structure in place, not only here, but kind of within the Facebook group as well. So and I appreciate all you guys, this isn’t directed at any one person or a group of people. This is just kind of like I’ve noticed. I’m somebody who is constantly focused on improving efficiency, what we can do. And you know, some of these calls have gone to two and a half hours. We have it scheduled and slated for for one hour, right? So I know that it’s it’s kind of like, I’m never going to shut it off when there is value because, you know, for me, I know that this is having a big impact on you guys. And to be in a position where I’m having a positive impact on people is a fabulous use of my time. They got like, What else? What could I be doing? That’s more important. So I don’t want to cut it off like that, but I am committed towards a lot of other things in my life, as well as like improving this product, meeting with our developers every night at like 11 o’clock at night. I’ve got developers coming on that are working on the CRM, so it’s kind of tough when we don’t have a long break between there. And this is like all the respect in the world to the people that have run these calls for years and years because I can see how exhausting it can be to to kind of be here and create content for an hour or two straight where you’re predominantly the person talking.

[00:20:12] So it is it can be something that’s kind of tiring. Ok, so let’s start our call. Know we’re a few minutes in, but let’s start a call with some wins. I want to start off with the positive stuff. So if you’ve got a win, raise your hand. Let’s hear about it. Let’s let’s hear the moves that you guys are making and, you know, like I said. When you speak to a CEO of a company, you’re kind of you don’t have time for all this like, hey, you know? Well, I was like in the car wash and like all this, like you got to kind of like trim it down, right? So I’d like to just run it a little bit like, I want the casual nature to stay to some extent, but I want it to be a little bit more businesslike. So that way we can make sure that we’re covering more, more ground and kind of like hitting our targets, right? So it looks like my man, Devin in Las Vegas. What’s up, brother? You’ve got to win for us.

[00:21:08] Yeah, you’ve got a couple. Last week, I posted one in the group. There was literally right after last week’s call where I had sent over a screencast to someone for SEO in a bigger town for the favorite niche of junk removal. And immediately they were throwing prices at me wanting to pay. So just turned the negotiation to figuring out what works best, what’s the best way for them to give me their money? From there, I got another client earlier this week to out in central Iowa who wants me to build him four different legion sites on the same area for some different services. And so because of that, I got to go back to your old videos and I’m now looking to bring on another content writer. I’ll be interviewing them this weekend, so.

[00:21:54] And very cool, man, sorry, I muted myself, there’s a little rain going on here. I like talking to the muted microphone. Congrats, man. That’s awesome. Devin, just real quick. Yes. What’s working for you? The screencasts. The screencast is working for you. What does that look like? Any other tidbits you can throw at us?

[00:22:12] They’re from referrals. It was just the months and months of investing offers up front and a lesson I have learned a few months back that not every currency has to revolve around a dollar. You know, if I decide to build you a site and what I get out of it maybe isn’t the money, but it’s you making the commitment to post about how great your site is performing. And that’s really become the way to that. I’ve brought in a lot of leads. It’s a much more system. I’ve created a system to know where my next lead is going to come from. I’d say it’s the biggest thing.

[00:22:44] Awesome. So so part of that system just really comes down to building a relationship with your current clients, right? And not just like setting it and forgetting it. And then and never speaking.

[00:22:56] Shiv hit the nail on the head a couple of weeks ago, where he said, I always want to go to sleep as if I’m feeling a little underpaid for what I’m providing.

[00:23:04] Yeah, I like that. We kind of have that that same philosophy in our agency where I never want a red line red line, one of our clients, right? It’s just like, that’s not that’s not a comfortable spot for them to be.

[00:23:16] Yeah. And the the things that you’ve talked about on previous calls that people can find in that repository, Jeff Hess, because that thing is amazing. Yeah. Just making sure everyone understands the expectations in the beginning that you’re going to be invoicing at the first moment, but you’re willing to prorate and accommodate to that, that you’re willing to stagger up the monthly payments. So it’s not just such a massive hit in the wallet in the beginning. Right. Implementing a lot of little things like that is really helped.

[00:23:43] These are our fellow humans, right? And and we’re going to make our money over the long run. So we don’t need to, like get them there instantly. We can work. We can work their way into it. How can we how can we make a deal where we can? We can ramp them up to it over time and get them in there because ideally, if we’re sending them business and our lead quality because it’s the organic nature of our leads is going to be very high, then give them some time to make some money, right? Let them adjust and grow their business. And then we can kind of like make it kind of more fair over time, right? Like it’s it’s it doesn’t always have to be like, Hey, you know what? This is worth two thousand a month and I’m not taking nineteen ninety nine for one month because it’s worth two thousand and I’m not going to be underpaid. That’s like, these are our fellow humans. They’ve got families and businesses, and they’re trying to do their best to make things work. And if you can just show some empathy and some compassion for their situation, it’s going to it’s going to build trust and loyalty. And with that, I’ll tell you, the referral for our business has just been lights out for so long.

[00:24:53] Like, like, I don’t know when the last time we have some sites that are on that we don’t have clients for right, but so we do outreach for those but for like just like. Trying to find a new client in some random new niche. I can’t remember. It’s probably been two years since we’ve we’ve done that where it’s just we have referrals coming in all the time and it keeps us so busy. And like Devin says, like, it’s so easy to close a referral. It’s unbelievable. You know, it’s it’s like, Hey, so-and-so said that you blew up their business and you’re a great guy and they really trust you. He really likes you. He appreciates everything you’re doing, and I trust this person. What do you have to do to not get that sale? Hang up on them. I’m like, Sorry. Like, it’s it’s a no. You don’t have to be a good salesman for that to happen, right? So. Jeff, do you have anything to add to that? Well, I would say there’s still a little bit of sales skill in there, maybe I don’t know. I mean, not take anything away from you. They’re they’re layups. I have to admit they’re

[00:25:58] Layups, you know, most of them, but more. It’s in the client. Management for me is really like understanding where they’re at and giving them the kind of leeway that they need to get them in the mix, get them started, get them through the first sale cycle, get some money in their pocket like we’re always trying to put money in their pocket first, right? And so I think where I really shine as being able to dig in with those clients and build that kind of trust where they know I’m in it for them and not just to collect the money, like Patrick said, like right out of the gate. I know it’s worth to grant, but I might take five hundred the first month or seven fifty the first month or whatever. And like we’ve talked about a couple of times before stair stepping them in because that’s what makes more sense from a business standpoint. And they’re, you know. Accounts payable and all of that, so I think that’s that’s really what it’s all about. I mean, we’re getting referrals all the time and some of them blow out.

[00:26:53] They’re not all good referrals either, you know, I mean, some of them come in and they’re totally sold on us, but they can’t come up with that first payment. Like we’re saying, like we’re charging that startup cost. And that’s our model now. But they can’t come up with it. And I’ve had a few of them over the past 60 90 days say, Oh yeah, I’m waiting for a big job to close and then I’m going to. I’m going to give you the money and they never come back around and I text them and sometimes they string me along and they’re like, Just keep texting me and I’ll get there. And I’m like, OK, dude, like, we’re in it for the long term because you get that client, you get them in, you get them to start paying every month. And then it is that golden handcuffs where they do continuous clients. But getting them to that point can be a lot of effort and work along the way, even if they’re referral, because they may not, they may just not be in that position

[00:27:46] Where they can just hand over that kind of cash, right? Yeah, and clients different. Most of us have been in that situation at some point. Maybe some of you guys, when you first took on your first coaching program related to this business model, you maybe it was tough. Like maybe money would. Maybe money was funny when you were first getting started and you know, it took you some time to get up to speed. So just ask you guys, I think it’s going to make you a lot better salesmen if you can have some compassion and empathy for these people while making sure you don’t get exploited. Know it’s a balance there. So let’s hear who else has some wins. We heard from Devin. We’ve had seven days. I want to see some hands going up. Who who else has some wins? It doesn’t have to be, Hey, I closed three or four clients who took some steps in the last seven days that is moving their business forward. Let’s hear. Let’s let’s kind of have some rapid fire of what you guys did to kind of move things forward. And if you didn’t, you don’t have a win, then you need to evaluate why you don’t. And like you need to, you need to hold yourself responsible for that. So like I said, throw up your hands and we’ll call. Yeah, but OK, Sarah, it’s Sarah.

[00:28:52] I’m. And I have signed on two things.

[00:29:04] Ok.

[00:29:05] How can we have somebody Adam Stone is sharing? Ok? My my win is turned down. A deal of an e-commerce site, guild and commission based Legion or ads for Apple Repair had previously offered CEO possible sites commission only deal as a turn off until it’s proven. So you’re saying it would be interested in perspective, but we’re to share and win, so turn down a deal. Sometimes that’s a win, you know, you turn them down and because they’re just not good deals.

[00:29:36] Yeah, yeah, absolutely. Absolutely. It’s, you know, you need to be able to kind of see the future with some of these and you can foresee waste. A project is going to waste your time. That’s certainly a win because that’s going to take money out of your pocket long term. Right. So I think I think that’s important skill set to get. So Jared, what’s up, brother? You’ve got to win for us. It’s got to win every week, man.

[00:30:02] No, I mean, look, I I got a couple of referrals from a telling client, so like I went ahead and pitched a telling client, I’m waiting to hear back from him. Easy win just basically wants to do business. So that’s great. Same thing doing the same thing with David, me and Tavener in that kind of same niche. Really, I kind of took a step back. I had my best month last month, right? So I broke K last month. So that’s really good. But also, you know, I’m taking a step back and really reevaluate and I have a lot of money on the table. And so like yesterday, day before yesterday, I started focusing on those ones that are right there and just trying to get to that point where I know I should be like, if I have 60 sites, you know, then how many should I have written, right? You know, I mean, should I be at 50? Should I be at 40 percent and I’m not at that number I want to be at. So, yeah, kind of slowing the build process down, although opportunities continue to present themselves. So I’m not out there hunting for that mystery niche, you know what I mean, unless it presents itself so like I was, you know, I brought in another contractor. He does something very specific. So we’re going to build a legion out for him, right to charge a flat rate and build out the legion. And look, when it starts bringing in leads, it starts bringing in leads. I’m not going to do the go fast look sexy. I’m not going to do ads. I’m gonna charge him to, you know, seven hundred and fifty bucks. I’m gonna build out the legion. He’s going to get me addresses. And when it starts bringing in leads, then we’re going to talk money.

[00:31:40] But that’s yeah, that’s my business model, man.

[00:31:42] That’s a stress on me. It’s like, Hey, when it starts happening, it’s happening and they’re not blowing my phone up, right? Like, Hey, when it’s going to

[00:31:50] Happen, right? Right, right? They’re not sweating you nonstop because they’ve got they’ve got a little bit of money in the game. So, you know, if they’re serious, I love that man. Congrats, Jarrett. Like I said, I’m going to try to keep these things moving really quickly. Always a pleasure. Thank you for sharing. Sure. Let’s go over to Tia real quick, quick one.

[00:32:10] Omar, in the Facebook chat, got echoed off the DNI chapter. So congratulations on that, Omar.

[00:32:16] Excellent man. Congrats on that, Omar. You know, Benny is is certainly we’ve seen a lot of people had success with that. So let’s keep it moving because there’s a lot of stuff I want to cover today. So let’s hit Tia real quick. And then I think Sara’s got her hand up again. Got maybe the audio stuff is so we’ll go Tia, then Sara.

[00:32:36] Thank you. I actually sold my first, the first legion that I made. I made it for my partner who was delivering the service, and then she moved and can’t deliver the service anymore. So I found a person to take the leads on Friday and send her her first lead today.

[00:32:56] Excellent. That’s awesome. So congrats. That’s that’s always a great feeling to to kind of get one of those tied in there like that. So what a great way to start the holiday weekend, right? With with with the plan, and now you’ve got a new client. And you know, it’s it’s always a sigh of relief when that first lead comes in and you hear that first appointment be booked, it’s just like, OK, this is what what it was about, right? This is what I was going for. And it’s kind of like, finally, see it happen is it just feels amazing. Cool. So congrats on that to you. Awesome. You’re welcome. What’s up? You get your audio stuff here.

[00:33:33] Yeah. Ok. So I was away for a few days and Asheville and ordered Italian food. This is a GMB restaurant kind of thing. So online the restaurant was open until 11:00. I went at 10:00 a few minutes after 10:00 and got my car to get the directions to go. And Google Maps said Sorry, the restaurant’s closed, so I called the restaurant. They were still open. I got there and said they said they were still open. I said, You guys got to get your Google my business thing fixed because I almost didn’t show up tonight. Right. And they said, what’s up? And I said, Well, you’re this is what happened. You say 11:00, your website says 11 Google Maps says only 10. And so they said, Oh crap, you know, we’ve been having problems with our website, with our menu. And I said, I know how to fix it. And they said, Do you do? The guy is like, Let me get the owner. So we brought the owner of it. She knows how to fix our website. She knows how to fix the Google my business. So I’m going to make them this week.

[00:34:34] Excellent. Excellent. That’s a creative way to do it. You know, going off what what Sara said here. One of the prospecting strategies that I used to use is if you just do Google searches in your area for different terms like roofing and pay attention to the ads. And it’s not going to take you too long before you find an ad that is kind of targeting the wrong area. Like, for instance, I searched for I’m in Dayton, Ohio. I search for roofing and it’s I’m getting a Google ad that says roofing company and Jacksonville, Florida for the last, like 30 years, right? So they’ve got a problem. It’s it’s it’s very similar where look for an issue that a person is having get your foot in the door and it’s a way to get in. So that being said, I’m all on board with what Jarrett was talking about. Where? I really like having the stuff in place in the leads coming in because, you know, it’s good to get your foot in the door and build this relationship. But what I’ve learned is when the money really starts to come in and when I really start to like have money that I’m putting away from, the legion is actually like profit is when I’ve got a ranking site that’s producing leads and building that relationship before that happens is great, but it’s just it’s not going to put money in your pocket until you have something that can go. And you know, I’ve been over the last week, I’ve been hitting the books hard and studying a lot of things and one of the things that I’ve been going through.

[00:36:01] Was talking about problems, and it really it really hit home with with this learning lesson where it’s like solving solving sophisticated problems that was like one of the the the lessons is like, look, if you’ve got the example the guy used is like, if you’ve got. So the guy doesn’t show up to cut the grass, like how easy is it to replace this person? Right? There’s a million people that mow the grass, so it’s. But if you had a brain tumor in a certain part of your brain, finding the brain surgeon that specializes in that like lobe and that type of tumor is a very sophisticated problem. And I encourage all of you guys to kind of solve sophisticated problems. So getting leads to come for people is a sophisticated problem, right? That’s something that’s going to be hard to replace. And while like fixing the hours and some of these GMP or the location on their Google ads is a great way to create a relationship, it’s not a sophisticated problem. Maybe it’s sophisticated for them. But like, we didn’t learn all these skills to to like do the minimum common denominator. And if you find yourself doing a lot of things like making logos and building websites and all these different things like I personally think you’re solving the wrong problem for people, you’re solving a problem, where are you going to be replaceable? And I think this is part of why I like freelancers may have an issue is like, you need to be more sophisticated, solve problems that are that are creating more pain. So let’s.

[00:37:32] Clearly, somebody falls into your lap, you have to take it.

[00:37:35] That’s right, you mean I’m not saying against that, but I just think like,

[00:37:39] I totally agree with you, I agree with you. But that like fell, I wasn’t planning on Prospect Restaurant and I wouldn’t normally go to a restaurant anyway because it’s harder to track who came from the allegiance site, right? If it was a restaurant, so there wouldn’t be you normally pursuing them. But the GMV didn’t match. So and I can speculate.

[00:38:00] Yeah, I’m the same way and I’m always looking for that opportunity, but I just think I’m not advocating that like, Hey, go and do this. What I’m advocating is like, like if you have less than twenty five sites, then you’ll be building towards that twenty five site. If you have less than like 60 percent of those rented, then focus on doing what you need to do so that you can rent these sites because that’s where the money is. That’s the sophisticated problem with this business model is creating leads for people who don’t know how to create it, and that’s worth a lot more. And it’s going to be something that is going to be hard for people to replicate, like if you’re competing against other people that do logos like I can watch YouTube videos and figure out how to do logos, even if I don’t have that skill set. So like, be moving towards the sophisticated problem and over time, you guys need to be changing, changing your game plan, like if you follow, if you follow, like how much of how much is everything changed in the world? Everything is constantly changing, so what you should be doing should be changing as well, right? Like you start out with a basic blueprint of like, Hey, here’s how I’m going to rank a region. But over time, you should be leveling this up constantly.

[00:39:03] And I see I see somebody jumped off and said they had to go like to like a GB course. That’s the kind of things that you need to be doing. This type of information is all over the internet, right? It’s not. It’s not limited to like one Facebook group. It’s everywhere. It’s not limited to my group or any other group. It’s like there’s tons of stuff that that I don’t know and I can’t teach you. So go find it on your own and like, continue to continue to level up, get as much as you can from the different groups that you’re in. But I just think it’s very important and that’s kind of what Jeff and I are doing, right. Jeff and I are going to a mastermind. We’re we’re in there. We’re studying stuff we’re looking for for stuff outside of, you know, where it’s easy to find it right? Ok, so anybody else have any other wins to thank you for sharing that, Sara? Anyone have any other wins to share with us? Not seeing anything in Facebook, Patrick. Cool. Let’s jump in, so many of you guys have seen that we’re having an issue with our heat map right now. Ok, so I really believe we’re going to have this fix probably in the next 12 to 18 hours.

[00:40:04] So I’m not quite sure we, you know, you guys may or may not know this, but but there’s updates that hit the system almost every day, except for Sundays. So, you know, almost every single day of the week, things are hitting the system. So I’m not a hundred percent sure what’s causing this yet, but I have several developers working on it. So I think we should have this result here really soon. I want to talk to you guys about a concept that I’ve covered this a few times, but for whatever reason, I think it’s not entirely clear. Ok, so each week I’m going to shift the focus a little bit more towards the generated the platform that that we’re here for. Ok, so I know there there is a lot of updates coming here and I want to make sure that these are in front of you guys. This is kind of what you paid for. So let’s share my screen here real quick, and let’s let’s go over some of this. Let’s go over. I’ve got one topic that I really want to cover. Ok, so I was dealing with somehow this zoom decided to switch windows. Give me one second here. All right. So I was working with my good buddy Harry over the week, and he was. He has a situation where one of his clients, he gets a kind of referral fee.

[00:41:21] Ok. And here’s the problem is he wasn’t sure what he was. He wasn’t sure how to like he’s got he’s got a list of leads and some of these have closed and some of these haven’t closed. And he needs to track things that are not provided by default with the system. So if you know how this is possible, it’ll be generated. I’d love for you to raise your hand and tell me what is the process? If you want to create your own tracking and your own filtering, who knows how to do that on this call? Just raise your hand if if if you know how to do it, I know that I’ve kind of walked a few of you guys. Maybe my question is not even clear. We’ve got Dave Stowers. Dave, tell me how you do this. You’re muted, maybe. As to unmute, you should get a little pop up, there we go. There he goes. Zakir, Zapier is one way to do it, but it’s not the answer I’m looking for. And Harry, I know, you know the answer. Ok, so let’s dive into it. So here’s how you can do it. You guys can throw me a thumbs up if you can see my screen. Or anyone? Ok, cool. All right. All right, cool, so well, we see

[00:42:37] Your screen, but it’s full of all the individuals that are

[00:42:40] Actually doing. Ok. All right. Shared the wrong screen. Let me drag this thing over here. You know, one second.

[00:42:49] There you go. All right. All right. There you go.

[00:42:53] All right, so the way that you’re going to accomplish this is with this website forms. So I think the minimum amount of question, the minimal amount of questions that we receive on website forms lets me know that we have a problem, not maybe with the training in our system or maybe with. Maybe with the way things are presented, so this is a very important part of the entire system. Ok, so the website forms are where you can go and you can make whatever fields you want. So in Harry’s situation, what we did and. Jeff Duclert, OK, cool. All right, so what we did is we came in and just just so everybody knows the website forms have multiple functions. One of them is kind of to create a form for your website if you’re using the embedded forms. If you’re if you’re not using the forms you’re using, like our WordPress plug in and stuff gets pulled in here right away. It’s it’s kind of the the field, excuse me, the fields that you have that are associated with the company. So if I have a plumbing client and I have a tree client, maybe I want to have different fields associated with each one. And that’s kind of what this form is. It’s a bridge between the data that you’re pulling in from your website and our system.

[00:44:12] How do you want to organize it? Ok, so I’m going to open up a second screen here, and hopefully after this little presentation, you guys are going to realize the power that this gives you. So, OK, so on the lead screen, we have all these different columns here, right? So where do these columns come from? The answer is whenever you create a field on a form, it can be one of these columns and it’s up here to write. Each one of all the columns that I’ve created are on this list. So what this means is. I can make whatever fields I want. So, for instance, with Harry, he was having the issue that he didn’t know what was sold and what wasn’t sold, and he needed a good way to track that stuff. Ok, so here’s what you could do is you could go over here. So I have this general template. This comes with all of your guys accounts, but you can make as many of these forms as you want. So there’s a relationship between the form and your website. Ok. So if I come in here, this is this is kind of our form builder. If you guys haven’t seen it, we have a lot of documentation on this that you can access through this question mark up here, as well as the getting started section.

[00:45:20] We’ll go over and cover this stuff, OK? The left side is the forms, the fields that are in our form. This gear icon represents a predefined field and it’s like pencil icon here represents a custom field, so there is no field for sold status, right? But I can make as many custom fields as I want and assign them to whatever form I want. Ok, so I’m going to make a new field. I’m going to go through the same process that I did with Harry. So what Harry had is we had a we created a select box, so select box, a drop down box. And I’m going to call this like sold sold status. Maybe, OK? And I’m going to have one label that says sold and I’m going to have another label that says unsold. Ok, so I’m going to click on Save and that’s going to create the field and you can see it’s down here at the bottom. I’m going to add this to my form. So now it’s on this form, I can drag this thing wherever I want. Order doesn’t really matter. Ok, so let’s click on this. I’m going to save this. So I’ve got this save now. Ok, so. And I go back to this all leads area here, all of a sudden we’re going to have this sold status column in here.

[00:46:28] You can see it’s right here, sold status, so I can add it in here. Ok, so this is the power of this system is. You guys, you don’t have to set things up the way that we set them up in our agency with the like, you can use whatever fields you want. You can see that I have sold status here. I don’t have anything in this, but it’s now a column here. So that means it can be filtered and sorted and all this stuff. If I come up here into this advanced search, I could search by things that have the sold status right. So let’s let’s just do one real quick. I’m going to I’m going to take one of these leads here, and I’m going to mark this one out. So hopefully it’s sold status. Ok. So I can edit this by coming here and I can say, OK, I’m going to I’m going to market that sold now. All right. So it’s now sold when I go back over onto the all lead screen, I can search by things that have a sold status, and these filters up here can be really powerful. So I know that this is like a little bit more techie than we’ve been with, you know, been focused on, but.

[00:47:36] What this will give you is the ability to bend this system however you want, track it. This can be great if you’re trying to track commission deals. You can have whether it’s closed, you could have a commission amount and then you can export this stuff up through here. Right in the top right, we can export the leads table. It’s going to apply to whatever’s in here. Ok, so if I apply this sold status with sold, so I created this field and now I marked one of my leads and you can see only one of my leads has us, so I can now track what is being sold. So this is a really powerful piece because it means that you can bend and shape the system however you want. Ok. I think because we don’t get a lot of questions about this, my fear is that you guys are not aware of how this works. Ok, so you can make this CRM whatever you want it to be with. With this track it, create whatever fields, new fields all this stuff is this is this making sense to you guys? Do you have any questions about this? I’m not seeing anything. You has a question. Go ahead to your.

[00:48:44] Yes. How do you connect that to your site? Ok.

[00:48:49] Sure. So let’s stop sharing for one second. So now I’ve got both of these. Ok. I think I’ve got the right screen shared. Ok, so when you say to when you say, how do you connect this to your site? Explain a little bit more exactly what you’re trying to accomplish.

[00:49:07] So if I want to create the form in lead generated and then have that on my site, is that like so that people fill out the form on my site and then the information goes into lead generated?

[00:49:20] Right, right. So there’s there’s a few different questions here. What what type of website are you using? Are you using like WordPress or Weebly or what are you using Snap’s? Ok, that’s fine. So for you, then the embedded form is the is the solution for snaps or anything that’s not like WordPress. Our WordPress plug in just makes things really easy to connect, and it’s probably the best way for those of you that are running WordPress for other sites, then the embedded form is the way. Ok, so I’m going to show you a few things here. First, what I’m going to show is just, I’m going to open up the documentation and I want to make sure people know that this is here. Ok, so if I go in here inside the lead management, there is a category here that says in bed form. Ok. This is going to tell you exactly how to do what I’m about to show you. So we got step by step guides. We’ve got videos. Another thing that would be important to watch if this if I went too fast today and this is confusing. There’s a document in here called Website Forms. Ok, so it’s right here. Website forms overview. Where our search works is I can just come in here and type in right and we’ll find whatever I’m looking for on the left side and then I can go to a website forms. So those are two resources that I think are going to be important for you to you. But I’m going to take you through this now.

[00:50:47] And if you guys have questions later on, there’s additional information with screenshots. Step by step guides in a video so you can kind of pause and go through this at a slower pace. As always, we’re here to answer questions on this, too. So I think that the website forms part is the most complicated part of the system. And the challenge from a development standpoint is how do we create something with a lot of functionality? While still keeping it simple, right? That’s what we’ve run into. It’s like we’re going to add in all these like features and things, but how do we make it simple? So the strategy that I’ve used is, well, let’s make it work out of the gate and let’s give you the like as you kind of level up and you get more comfortable with this. You’ve got advanced features that you can customize this. Some of you guys are going to be more technical than others, and from the get go, it’s going to you’re just going to understand this. And for those of you that don’t don’t feel intimidated or anything like that, it’s like, this is the most complicated part of the system. Ok, so let’s get into it now. So every form. Every company has a form you cannot have a company in our system that without having a form, so if you haven’t set one up, there’s one that’s automatically assigned, that’s the general template. So you can add in whatever fields you want. Ok, so if I click on Edit over here, we have a new version of our form builder that’s about to come out.

[00:52:09] And that’s going to look a lot more like a website form builder where you can add in a ton of like custom themes and this type of stuff. Right now, this is what we have. Ok, so there are a few options here. Ok, so. You see this person icon right here to you, if I click on this, it’s going to bring this menu up. And there’s an option here that says include an embedded form. So if this is on like that is on, right, if it’s on. Then when I go to embed this form on my website, there’s a little piece of code that you can get and you just paste that piece of code wherever you want it on your website. So you go into like Weebly or snaps or whatever website builder Wix, whatever you’re using and you just paste that little piece of code and it’s going to take that form and put it exactly where you paste that code. Ok. So the way this works is that we can shut it on and off here, right? So if this is on, then it’s going to be in there, and if it’s not, it won’t. Ok, so give me one second here. Let me show you this in action. I’m going to stop sharing because I’m going to have to log into my awesome Weebly account here so that I can show this in action. So does this make sense to you?

[00:53:20] Yeah, totally, I really appreciate this.

[00:53:23] You are welcome, I know that you are not the only person that has this question.

[00:53:29] All right. Another quick question if you can weave it in, Patrick, where do you find the WordPress plug in? One question?

[00:53:36] Yeah, so if you just it’s an approved plug in within WordPress, so if you just kind of go to add plug in, then it will be it will be in there. Ok. I can actually log into a WordPress site and show you where that is as well. Ok. Give me one second. I’m almost to where I need to be. Ok. All right, cool. I’m going to share my screen now, and we will go back into this real quick. So share this screen. All right, cool. All right. So inside we see what you would do. And obviously, it’s going to be a little bit different for you, too. Yeah, but I don’t have access to that platform, so. But what you’re going to do is you’re going to come over here and you can see we have this form here. Ok, so I think this might be an embedded form. I’m not sure, but what I can do is I can drop this. Um, where did it go? Hang on one second, I’m in some weird mode, I’m not a weed expert.

[00:54:36] The bottom right? Under basic. Ok.

[00:54:40] Yep. Ok, so I can drop this embed code here, right? And that is going to allow me to add in custom HTML right here. So this is where I’ll paste the script that I’m going to grab from the generated real quick. So to get that script, we’ll go back over here and we’ll go to a website. Oops. We’ll go to here. Ok. So there’s a few different spots. A lot of you guys have probably noticed that there are a lot of different ways you can do things within this platform. Ok? There’s a lot of different ways to do the same thing. Ok, so if I go to embed form, I can choose my company. Ok? And it’s going to let you know that look, Google Ads is incorrectly identifying our form as as malicious, and we’ve been working like crazy to try to get this result. You have not had success yet, so this is just letting you know if you’re running Google ads, it’s going to be a problem with this. If you’re not running Google ads, there’s zero problems. Ok. So we’re using this script on our own sites and we don’t have any problems. Ok, Google is not penalizing it. It’s just Google ads. Ok. So I can copy this script and I can paste it back over here inside Weebly. Ok? And I’m going to go inside and I’m going to click on paste. Ok. So I’m going to click out of this and you are going to see it’s just through in the middle of this existing form it through in my form. Ok. So that’s what it looks like. I don’t know. Ok, there we go. All right, so I’ve got name, phone, email, sold status, so obviously sold status is something we’re going to use internally.

[00:56:17] That’s not what I’m going to want on the form. So what can I do is I can go back. First, I’m going to save this, OK? And I’m going to go back over into we generated. And I am going to. Turn off sold status, so it’s no longer included in this form. Ok, so I’m going to come down here, I’m going to save this when I go back over here to Weebly, assuming I chose the right company. You can see sold status is removed. Right, so that kind of like happens like it’s hot, swappable. I didn’t have to do anything to the script or load a different script. It’s communicating with what’s inside here. So using this, we can kind of like, add whatever fields we want, right? And if we look at these custom fields, there’s text fields and check boxes and radio buttons and all kinds of different fields every field that you’re used to dealing with. There’s a way to upload files and dates. And so every field that you’re used to dealing with is in here and you can go through the website forms VIDEO And that instruction will kind of teach you a little bit more about how this works. Like I said, we have a pretty big update coming with this. My developer, who is the specialist on this, has been getting pulled in different directions, and it’s it’s kind of caused us to keep delaying it. I’m going to share with you what is coming for this. It’s going to make it a lot more like what you guys are used to with, with foreign builders inside of websites and give you a lot of a lot of flexibility to do you understand the mechanics of how that works?

[00:57:56] Totally, thank you so much.

[00:57:58] You’re welcome. Do you have any follow up questions related to that?

[00:58:01] Yes, I have one. One of the guys on my team wants to know. So when you go to some websites and you’re like selecting a destination, a dropdown of all the possible destinations will come up. Um, or like all of the like, you start typing in at like a city and then the auto the auto fills. Is that an option?

[00:58:30] Yeah, that is an option. So. So there’s a few different ways to do that. So we have the Google Maps autofill. Ok, if you use these fields, these are some of our predefined fields, then that will happen automatically. It’s tying into Google Maps API, so it’s like pulling in real time data. All right. If you want your own, maybe it’s not a city or whatever. You have this option right here that says Autocomplete, OK, so if I click on this, this is going to be the label. So like, maybe it’s going to be like City, OK? And then if I want to go over here and say Dallas and then I’ve got like Houston and then I’ve got we got Dayton, Ohio, of course. Right. So let’s put in whatever. Ok, so I’ve got these different options. I’ve just made this field. I’m going to add this into this form. Ok, so here it is. Going to save this. Ok. I am going to another spot that this shows up is when you go to. Add a new lead, write so we can see where did that thing go? Um, City, right, and I can type in as I type, you can see it’s removing those other ones, right? That makes sense. Yeah, autocomplete field. So I was saying is like, we have all the fields that you’re used to using, right? We’ve got some fancy ones like autocomplete right there. Ok, so any other follow up questions to, you

[01:00:03] Know, that’s amazing. Thank you so much.

[01:00:06] You are welcome. This is the form builder that we are very close to releasing. Ok, so this is kind of our design for it. So completely different. Look, a lot of the same functionality. So you kind of have your predefined fields. You can add them here, right? If you hover over these, you’re going to have the option to change things here. You can further change like the the positioning left top right, you can make sub labels. You can have some field settings here about whether this is visible to clients. So some of the stuff that’s already in there, obviously, we’re not we’re not abandoning everything. We’ve got placeholder. We’ve got hover techs, we’ve got a default value, we’ve got different validation options that you can include here if you click over into like. Is it not going to show it here? Oh, if you want to add in, I think we made a button. Hold on one second. Let’s go back to. Ok, so this is like an interactive mock up, and it’s not it’s not in real time, we have these form design options as well. Ok, so we’re going to have different styles that you can use in different themes, so you can see a lot of the stuff that wasn’t available. This is what we’ve been working on with this stuff. So making your forms look really pretty. And at some point, what I would really like to do is to start tracking like we’re going to be connecting with Google Analytics.

[01:01:32] And it would be what I think would be super cool is if we can have some kind of like conversion rate for forms like this form has like a higher conversion rate than this form, right? So giving you guys that information, because if you think about it, let’s say you’ve got a really low bounce rate on your website. So a really low bounce rate would be something like 90 percent or like, right? So most of the people that are, I’m sorry, a really low conversion or really high conversion rate, that’s what I’m going for. So let’s say 10 percent of the people that would be a really high conversion rate that come to your site are converting, right? So if you are able to improve that conversion rate by 50 percent. So now you’re getting like 15 percent of the people are coming. It’s almost like you’re ranking for, you know, 50 percent more things by getting. So conversion is a very important thing, and I’m trying to think about how we can pull data and kind of leverage some of this stuff that we’re building in to make you guys better at what you do automatically long term. Ok, so that is kind of the lesson that I wanted to cover for today. Yeah, go ahead, Jeff. You got a question.

[01:02:44] Just to back up here because we got a little bit of a backup here. Esther’s ask in any way to add the sole function to the call leads over form leads.

[01:02:56] I asked her, can you tell me what you mean by over? Call the co-leads over form leads, well,

[01:03:03] I added that part because you were going over how to add the soul to to the. Warm leads, but for the colleagues that are coming into the system, how do you tag them?

[01:03:13] Yeah. So in our system, a lead is a lead really, right? So if we were to go back over here and like a phone lead that is coming in, it’s going into the all calls area. And I’ve had a lot of conversations with with Harry about this, and I don’t unfortunately, I don’t have any like sample data. Maybe if I change this to all time, we can get some calls in here. So what we have set up is as calls come in. Um, do.

[01:03:46] So there’s no way what you’re saying is what how we have it set up, it’s set up for company, it doesn’t parse them out according to whether it’s a form lead

[01:03:53] Or a call lead. Yeah, yeah, you can absolutely tell what’s what’s a formula versus a co-lead. If that’s the question, I’m in the wrong area. Ok, let me let me just open this up in case we need to come back over here. But on this all leads area here in the advanced search, let me go through and get rid of I’m just going to reset this. Ok, so notice we have. It may not be added in here, so I’m going to go over here and there is a lead type filter that’s this is one of our kind of like default fields, right? So within the lead type, I can just select phone call, right? And I could say, OK, these are the phone calls, right? Or I can select form submission, right? So I think that is does that sound like it’s answering the right question, Jeff? Yeah, I think she was just wanting to know how she

[01:04:45] Can tango, so I think it’d be the same process. You would just set it up for forms or calls either way. Right? Got something out of this? If it would be helpful just coming from. I know, Patrick, you run a large agency. I came from a large digital marketing agency and this stuff was so huge. So like what you’re providing and the ability to basically filter whatever kind of reports that you you want to see. Going back to, we were talking about earlier in the conversation, having clarity of knowing how am I going to want to look at the data for maybe a site, for a client, for a company, whatever is super important. So now, I mean, this is killer. You’ve got that ability right to obviously collect data from the client, but then you have these internal fields as well, too. And my my only encouragement because I know a lot of you, if you’re like me, you’re probably going to want to go crazy with this and create all these like custom fields. And I’ve gone through so many like CRM cleanup projects with with our old agency before where I would be, I would just be, you know, I would pause and think for a moment like, All right, how what’s going to be valuable for me to look at? So like Jeff was mentioning whether it’s, you know, call leads versus form leads, if it’s not right, Patrick, when we’re doing the campaigns right, because how you tag the leads is how they’re going to funnel into the campaigns for follow up, right? Yeah. This is sort of when that thought doing that thought up front is is my only suggestion and thinking like, OK, how what’s going to be most valuable to, you know, to help my client make the most most of these these leads and setting up as many fields as you need, but no more?

[01:06:24] Yeah, yeah, exactly right. You don’t want to like Gabe speaking in a way that is directly from experience, right? It’s there’s there’s a lot of wisdom in what he’s saying here is don’t get yourself in the weeds over something that’s not necessary. Get the data that’s important, right? Find out. Maybe say like, Hey, this is what I need to know, and how do I shape the system so that it provides me with that? And if you need to add stuff later on, but don’t don’t don’t build like an overly complicated system to get you stuff that is not really going to move the dial in your business, you’re going to have to kind of be disciplined with how you apply this stuff. Like with with great power comes great responsibility, right?

[01:07:05] So right. But yeah, like on it, like on a commission type deal, it might be as simple as understanding what your clients kind of deal stages are. Maybe first they have to, you know, book a console, then they have to provide an estimate and then they have to secure, secure the clothes. And so maybe you have an internal field that matches those things so you can kind of see what their pipeline is or offer that to them as as a service, but without without getting too crazy into the weeds and all these other little things that you could track that you’re not really going to extract value from.

[01:07:41] Yeah, yeah, absolutely. I think that’s I’m in 100 percent agreement like almost always with Gabe, and this is no exception.

[01:07:48] So there’s your hidden fields question having to do with that money in the water over there with hidden fields or whatever. Oh yeah. I mean, I was I was curious, actually, if you guys support Hidden Fields, that has more to do with, yeah, when you’re getting into driving traffic from different sources, that that was kind of a big thing with you. If you’re if you’re just ranking on Google in the search engines, it might be less important. But if then you start running Facebook ads or you’re running other kinds of campaigns and you wanted to source kind of where those leads came from, I’ve used Hidden Fields in the past to kind of help track those, those sources and other things. So yeah, I wasn’t sure is are you guys supporting Hidden Fields or is that something that you might do in the future?

[01:08:36] Yeah. So so the answer is yes. We support Hidden Fields with the WordPress plug in, and it’s a great idea to add that for the in dead form, that’s something that would be pretty simple for us to add. There’s two different ways that you can kind of track the source, and another one is kind of using a URL variable. So that is another way that that we can easily add that in. I think that’s a great point that that no one has requested. But as this system turns from like more and more towards a like from a lead generation tool into like a overall marketing like Swiss Army knife, having this stuff like what is what is our conversion rate with this source, this is that some of the stuff that you guys need to know, right? We’ve been taught the basics right, and we’re never going to abandon the fundamentals. We don’t like Google saying we don’t want to get too complicated, but there are pieces out there in my plan is to start providing some training on on some of these other pieces, but in a simplified way. We can take advantage of where we’re not going to get caught in the weeds, right, so I’ve mentioned that we’re working towards a Google Analytics like integration, and I want to share with you what’s coming because this is directly related to our current conversation like lead source, right? So you can see this is another one of our mock ups. I’ve got our developer working on this. I’m planning on getting like our testing started on on Monday. So we’re getting we’re getting closer and closer with that. So we have things connecting.

[01:10:06] Just like when you guys added Google, my business, now you’re going to be able to add your Google Analytics account so you can see there’s kind of a mapping that’s happening. So, so kind of the process is going to look like this. You’re going to authenticate the Google Analytics, give them permission so that you can see this stuff inside. We generate it. Once you do that, we can look at things on a company level and we can look at what our traffic looks like, what our bounce rate is. This is going to help you guys identify problems that exist, OK? So as we go through this, we’ve got this kind of like dashboard over here, and my plan is I’m going to give you guys the ability to make custom dashboards. That’s kind of down the road. Further, what I’m going to start out with is I’m going to build the dashboards that I know are going to provide a lot of value for you guys. So you guys don’t have to get caught in the weeds about how to like, settle this stuff up. Let me give you like five six seven templates of dashboards you can see. Like we’ve got traffic and conversions and bounce rate average session time. So some of this stuff is going to here’s. We’ve got keyword data in here, right? We’ve got organic bounce rate. You guys can start to look at this and start to identify problems like what? What if it’s what if you’re getting like traffic from safari, but your website doesn’t look good on safari. So you notice that like, hey, my bounce rate on safari is one hundred percent.

[01:11:28] We’ve got a problem in a quick fix could result in more leads, right? And having this stuff kind of right in front of you. And I think as a group, if we can kind of move down the tracks with some of these Google Analytics skills, there are a number of really successful marketers who believe that Google Analytics is a cornerstone to kind of like successful business. We don’t necessarily need to guess a lot of us are guessing what’s going on with our websites like, Hey, my leads are down. Like, What if you’re looking? Maybe your traffic is not down, but your leads are down. That’s that implies something, right? And having this data readily available in a spot where in alerts can start to happen, what if your traffic crashes and you get an alert from the system and then you’re able to reverse engineer it before a client calls you? So this is I think this is really valuable stuff moving forward, and this is why I’m pushing for this. I think this is a underrepresented product. And along with this, we’re going to be adding in Google Google search console data in here too. So I just. I know it may not be clear as to how valuable this is, but in my mind, I think this is going to be a game changer for a lot of you guys long term, and it’s not a super complicated implementation for us. So we’re working hard to get this in here with a lot of other pieces. Ok, any questions, comments or anything on this stuff before I hop off of it? Everybody’s loving it.

[01:12:51] Have some question.

[01:12:52] What’s up to you? You’re muted. I’m sorry.

[01:12:59] I had one more question about integrating the calls if you’re not using calling.

[01:13:06] Yeah, so I would say Zapier is is probably your your go to method on how you can do that right now. So like the same has been true. We’re sticking with only the cosseting integration right now. But, you know, we’re also trying to make this this product flexible, and I believe that Zapier supports it. So you may or may not be able to pull some of this stuff in there using that.

[01:13:30] Awesome, thank you.

[01:13:32] You are most welcome. All right. Any other questions, Jeff, anything I’m missing. That’s all. We have people who are

[01:13:37] Loving these new features. I think it’s going to be awesome to have that one hour and 15 minutes. I know you wanted to hash it out with Gabe a little bit.

[01:13:45] So now we’re going to have we’re going to have some Gabe time, Gabe. I know you’ve kind of like chimed in. We’re fortunate enough. Gabe is somebody that that that I really respect. And, you know, I know that you’re making some big changes in your life. And, you know, I kind of foresee that Gabe could become, you know, obviously it’s up to Gabe. He could become more, you know, maybe more visible within our group. We’ll see if he if that works out for him over time. But Gabe, so one of the things that that I want to talk to you is like you and I, we kind of share this passion for self-improvement and mentors and coaching. And, you know, I think that’s. There’s there’s kind of like people seem to fall in one or two sides of the fence here is to like how they feel about like self-improvement stuff. And I think that people that are in this group and are in these other groups, more of them are going to be on the self-improvement side. And I mentioned this a little bit last week, and I saw that Devin had made a post like, who are you going to have to be? To achieve what you want, right, and. The difference, I think, comes in self-improvement and there’s a lot of different avenues that you can get. Now I’ve no, I believe you right now you have a coach, right? Can you speak to what that looks like and how this has helped you and what this is meant to you like maybe over over your career?

[01:15:15] Yeah, Absolutely. Yes, it’s great to be here. Sorry, the plan was the surprise was foiled, but I’m stoked to be here. Yeah, I know it’s funny, actually. I have a video that I just recorded the other day. I haven’t posted it yet. And probably something I’ll post to my Facebook wall about this idea that hey, if you had to, if you lost everything, if you had to start all over, what would you do if you hit, you know, I hit kind of a major reset personally. Fortunately, I didn’t lose everything. But if you had to do that, like what would you do? And I think one of the first things you should do is go out there and get a coach, get get a mentorship. And it really made me kind of like, think through what that even looks like and how you do that. Well, because I agree with you, I think most of us that are on this call, watching the replay, whatever are all about improving ourselves. I mean, you wouldn’t be serving local businesses if you didn’t care about helping people, if you didn’t care about improving your own situation. Think of a lot of us speak the same language there, but we might be kind of like grasping at straws in terms of like, how what does that actually look like? Do we do we read books? We jump on a call like here with lead generated, we’re learning from people that are ahead of us, like yourself, Patrick. And I kind of I started to realize like, Oh, there’s there’s kind of like three levels of coaches, and I’ve kind of worked with different levels of coaches over the years.

[01:16:47] And literally, I think I only just figured this out. That you have you have the those with the gray hair right there, like at the destination where you want to be and fortunately, this coach that I had hired actually a couple of months ago is that kind of a coach. He has the family life that I want. He was raised three amazing daughters that have now gone off to college. He’s built and sold multiple companies. When he sold to his employees, one he sold publicly. He’s running another company now. He’s obviously doing coaching as well. So this is a guy. I’m like, OK, cool. He’s he’s kind of at the destination where I know I want to be. And, you know, in terms of like, who’s the kind of person that I need to become like Devin and posted the other day, like, I know this guy, Kyle is, is that guy. And so you have to I think it’s really important to have those kinds of coaches in your life and and you can get some of those two through books, through podcasts and things. I think once you get to a certain point, like having someone that you can actually engage with and it was it was not cheap, it was very expensive, it was expensive. But it’s been, I can tell you, it’s been 100 percent worth it and I know it will be. So there’s those like with the gray hairs, then there’s like.

[01:18:06] One second. Yeah, I just want to point something out that I think really resonates with me is, yes, it is very expensive, but like, it’s almost more expensive not to have it if you choose the right one, right? One million percent. So like when you guys hear that and you hear that it’s expensive, like think about what the other side of it looks like, right? What how is it if you guys are doing a great job like we have a client in Dallas and we send him, he runs a multimillion dollar company. Ninety nine percent of his leads come from us. Like, we charge them a lot of money. It would be really expensive for him not to have us right. But if it was just, we are approaching some guy who’s just getting started, it would be really expensive. Like, our number looks big and I want to make sure that that that is clear, right? You guys got to think about your opportunity cost. Like, yeah, it’s going to cost you money. And if if you are hiring a coach who wants one hundred dollars a month and they don’t know you and they’re not trying to hook you up, then there’s a reason they’re charging $100 a month. They’re not in a position. They don’t have the level of certainty necessary and the sophistication to solve the right problem. You need to be paying top dollar for top people like so I didn’t want to go, Whoa, but I want to make sure that’s clear.

[01:19:17] No, that’s that’s a that’s a great point, because you do have to be you have to look at it as as an investment in yourself. And I know there’s there’s a a handful of you that went through kind of some of the curriculum that I had put together where I had you go through kind of a series of questions. It was like video questions and you had to respond with some video answers where we got we got pretty deep, pretty quick on like maybe the pain that you had or the dream that you had that that kind of like inspired you to start your business, right? And I think really being crystal clear on what that is for yourself is going to be super important because what that does is it takes investing into a coach away from being this thing like, Oh, this is this expensive cost to like, how do I compare that against the cost of inaction? If I don’t do anything, I’m going to still have this pain that I’m I’m not going to get to my destination, you know, all then. If you find the right person and you’re really clear on where you’re going, the decision becomes very easy. And so that would be incredible and I’ll be honest, it was I feel very lucky and fortunate, just like at the time, everything when I hit, when I hired this coach that he was able to kind of like, help me through just like, All right, hey, here’s let’s let’s let’s again anchor in on where you’re going and what are we? What does that mean about doing today? And honestly, for the last month, that’s meant a lot of like rest and time with the family, which has been amazing.

[01:20:45] I I went through this this book, Living Forward by Michael Hyatt, and he talks all about putting together a life plan, exactly what Devin was talking about, getting really clear on the Hey, the kind of person that you want to become. And be honest, there were some, some things that were really hard that like I worked out in putting together this, like how do I want to be remembered? And there were areas where I was crushing it. And then there’s areas where like, shoot, like, how would how would my my 11 year old son remember me right now, like if I were to be gone tomorrow? And what do I need to change so that he’s going to remember me the way I want to be remembered? So anyway, so you have these kind of like mentors, coaches that are like way out there again at the destination, then I think you have those that are kind of like on the horizon. So these are people that you’re like chasing.

[01:21:32] This might be, you know, a Patrick, a Jeff. You know, someone who like, Wow, they’ve you know, you guys run an incredible agency. You’ve got a ton of sites. You’ve really kind of figured out this business model and know how to help businesses. And you’re you’re crushing it, but it’s not like so far removed it. Like, I’m like, it doesn’t. It’s not even fathomable how it’s like, OK, cool. Like, I can see the steps. You’re five to 10 years ahead. And if I continue to like, show up and do what Patrick does and five 10 years, I should be where where he’s at. So I think that’s important. And then lastly, is is kind of like the peer mentors. So those are the people that you’re like in the trenches with building, and maybe they’re a little bit ahead of you, a little behind you. When we started our wedding photography business, that was huge, just getting really embedded in the culture and not just wanting to hang out with the Patriots and Jeff’s of the world, but like the people who were kind of in my same season and I said I learned so much from those people. And what’s great about that is usually there’s it’s more an investment into relationships and experiences and sharing ideas and things. And that’s why, again, so important to show up here in the group and on these calls and kind of like, find your tribe, it’s you know, TIA had shared some something like Tia and Devin, some of the other you who have these kind of like mastermind teams together are getting a lot of value out of that and having some major breakthrough because of the peer mentors.

[01:23:02] So I think again, it’s funny because I’ve had like bits and pieces of these different kinds of coaches over the years, and I literally didn’t realize, I think until like this week where I’m like, Oh, shoot, like, I have to have all of those kind of it all at all times, because usually I’ve only had one or or two. I’ve always believed in coaching. I’ve always believed in mentorship, but I’ve never I never realized how I could harness those three together, and I’m starting to see that come together now, and it’s insane. You know, I just hired another coach going to get to see you out in Nashville with kind of that, that crew, right? And like, that’s one of those was like, All right, here’s the guy that’s, you know, five, 10, 10, 10 years out. Like, All right, cool. Like, that’s but that’s different than Kyle. My the guy with the gray hair. It’s like been through it all, you know, has the whole life, the family, the whole the whole time.

[01:23:58] So you’ve kind of got different spots, right? And I think, you know, it’s really important that you guys realize that no matter who you’re looking at Elon Musk, they had, they started small, right? All of these people have kind of gone through the progression. And when you choose people that are at different spots of this location, it can it can be encouraging to be going through it like there is a number of people that were kind of like at the same level when when I was getting started and going through things together was like, it made it easier, like it was companionship. It was like, we’re all kind of solving some of these problems and then having people that were further down the line. One of the things that that I’ve learned is you really need your mentors to kind of be where you want to be, right? Don’t don’t like like somebody got part of the puzzle figured out. But you don’t really like them or you don’t want to model after them, like that may not be the right mentor for you. You want somebody that is like, Hey, I really aspire to kind of be like this person, not only with their business success, but the way that they carry themselves and their attitude. It’s important to select that type of person. I think that it can be if you’re going to if you’re going to follow someone’s advice, make sure that they’re where you want to go. And Gabe and I were talking about this the other day. There’s a couple of different ways to define success, right? So Gabe, I’d love to hear just like 30 seconds from how do you define success? What does that mean to you? It’s not. It’s not finances like that’s not really a part of it, right?

[01:25:33] No. Yeah. For me, it’s about relationships and experiences. I kind of broke it down and again, going through this life plan, it was really that was it was very eye-opening to see I see the what they have you do in the book too, as you go through kind of like these different accounts that you have in life, almost like a bank account. So my health is a bank account. Am I overdrawn? Do I have a surplus? My marriage is a bank account. One of the things that was surprising me is like my, my like self-care. To me, that’s actually the most important account, which I’m like, I have a hard time with that because I’m like, it feels kind of like selfish and narcissistic. And but then it comes back to that idea of like the classic like, you know, flying a plane you’ve got to put on your mask before you can help someone else. And again, that’s why this season of rest was was so important. But you go through these all these different life accounts. But for me, at the end of the day, it all comes down from like the most important account to the one at the bottom.

[01:26:32] They’re all, they’re all important. To me is the again, its relationships and experiences with which for me, I’m wild at heart, I love to adventure, I go on adventures. I’ve gotten to do some of that over the last month, which have been awesome. I prefer doing that with with people and kind of creating those memories. So whether it’s with with my kids, you know us getting to hang out in Nashville next week, like that’s the that’s the kind of stuff that I love. It’s like breaking bread and really kind of engaging with people over over kind of meaningful work. And I’m definitely not a I’m not the like lay in a hammock with my laptop kind of guy, which I don’t know. Whoever decided that, like laying in a hammock with a laptop was a good idea because if you’re if you’re on a laptop in a hammock like you did something wrong, I think you should just be laying in the hammock with other people. But yeah, so that was way longer than 30 seconds. But yeah, hopefully that I mean, yeah,

[01:27:27] That was exactly exactly what I was looking for is, you know? One of the exercises in that book, I haven’t read the book, but he’s told me about the book and I’ve done this exercise before is like, what would be said? So, you know, someday we’re all going to die. And then people are going to say stuff about us when we die and those are going to be the people that should be the most important people in our lives. And I think where it really hit home for Gabe was when he started thinking about what his son would say. Like the son may say nice things about him, but they may not be the things that he wants, as like, my dad was a really hard worker. You know, he he tried to do everything that he could to provide for the family. But like, maybe Gabe wants him to say, like, you know, my dad spent a lot of time with me and taught me like, how to be outdoors and like, you know, throw the baseball. I don’t know. I’m not putting words in your mouth, but I know based on our conversation that that was kind of centered around it. So each of you guys have people like, maybe for you guys, it’s your kids. Or maybe when I did it, I was thinking about my wife.

[01:28:28] I was like, What would my wife said? I don’t want my wife to say that I built an awesome software like that’s that’s not what I want my to be said at my funeral, right? What part of what I want her to say is like, Hey, we bought this RV and we went to all these awesome adventures around the country, right? And we got to see all these amazing things and have like just like Gabe. For me, it’s experiences and relationships. Those are the two most important things creating amazing experiences. The reason that I worked hard and my my why is let me put myself in a financial situation where I can do whatever I want and not have to worry about like, I don’t I don’t want to have to worry about finances if I want to take like a private jet to France. I think that’s that sounds like a cool experience, right? I hate being on on planes and being jammed in there. And if I can just like, have traveling be better because of like, Hey, I’m in a good financial situation, then then I’ll be great in serving others is another big part of it. Being in a better financial situation, you know, I have a I have a buddy who he had a party for the fourth at his house and him and another one of my close friends.

[01:29:39] They have always been in service of people their entire life, and one of them is a schoolteacher who he just does whatever he needs to do to help out everyone. And he’s not like a wealthy person. He’s got several kids and he lives in a nice house. But I’ve got this vision of like talking to his wife and like sending him on a little trip for his birthday and why they’re gone. Installing a swimming pool in his backyard, right? So like having a massive impact, like having his kids, his kids right now, they they pay and they like, go to this other public. I know they love to swim, so it’s like something that’s very tailored for him. Like, if I’m in a financial situation where I can kind of like, have the impact on these people, that’s like, that’s a part of my why. So like, I don’t have like we, we own four houses in Vegas as rental houses, and I was driving a car where twelve hundred dollars. I don’t care about the fancy stuff. What I want is I want the relationships and experiences. And if you care about the fancy stuff, I don’t judge you for it.

[01:30:38] Everyone’s got their own like like barometer. This is just my my personal ones. No judgment towards anybody else’s. So you guys all define success in your own way. And I’m with Gabe like creating relationships and like these amazing experiences. So do what you need to do within your business and make sure that it’s headed towards this goal. Because like we’ve all got, we’ve we’ve all got that like kind of like I care about what’s called the Upside-Down Clock. That’s like the little stuff draining out, right? That’s going on for all of us, right? And it’s getting smaller. We don’t know how much is in there, but you need to make sure that you’re creating things and you’re doing things in a way. So when someone goes and talks at your funeral, which is going to come, they say the things that you want them to say because of how you lived your life, right? I think that’s an important thing. And it’s like because it hasn’t happened for any of us, we don’t keep it in the front of our mind. And and then there’s a lot of old people with regrets, right? So let’s let’s not create those. Gabe, what do you have to add to that hourglass? That’s right.

[01:31:38] Thanks to the hourglass, that’s what it is. Yeah. With the win. Yeah. You know. I want to be I want to be not only just remembered, but even now in the present day, I want people to think of me because of a couple of things what I, what I did for them and what I represent. And you know, it’s been it’s been very encouraging. I’ve got a lot of messages from a lot of you guys and kind of sharing some of those things, and that’s always helpful and encouraging when I’m on the right track. And I get that feedback daily too. From from my kids, from my, my wife, from the people that I serve and work with in business, from peers. And and I think you you all in this on this call, want that same thing, too. It’s like you want you want people to think highly of you because of what you did for them and what you represent. And going back to the first question on the call that Neil had like, how do I, what do I, how do I keep from being distracted? Like if you’re crystal clear on know like this is this is what I want to be remembered by this how I want people to think of me. Now, let me literally just break that down to like. All right, what’s the most important thing I can do today and I’ve got this, this other tool that I use, it’s it’s just a day planner where I will take that life plan idea. You know, I have it broken down to goals for the year, like, hey, here’s you know, nine 10 goals I want to hit for the year.

[01:33:04] I’ll pick like three of those a quarter. So right now I have three goals I’m focused on, you know, for the 90 days, I’ll then literally break that down to what do I want to do this week? And I’ll do that every single day, too. So it’s like, you know, today’s was a complete phase one of doing some of this kind of like content work that I’m working on, think to is recording a certain video. And then Thing three was getting some time in conversation with my son, Lincoln. Like, those were the three things if I did nothing else today, but those three things today would be like a would be like a grand slam success. And, you know, you kind of do everything else in between. And if you get to it, great. If you don’t, you don’t. That’s where I think if you if you tie this because we can be ethereal, like optimistic about what these kind of like grandiose ideas of how we want to be remembered and legacy and all that. But at the end of the day, like it comes back to what are you going to do today about it? And sometimes it’s really hard to draw that through line from the like, where do I want to be 50 years from now to like, what am I doing for lunch today? Like, that’s sometimes it’s hard to do that, but if you can kind of slowly work it back, I’m as big a big reader.

[01:34:19] Another book that might be worth looking into that I’ve read probably a dozen times over the last 15 20 years is a book called Today Matters by John Maxwell, John Maxwell. He he talks about this idea of, I think there’s maybe 10 or 12 decisions he talks about in that book, but he’s like, These are like the 12 decisions I’ve made over my lifetime. He’s like, I made, you know, four of them in my teens. I made five in my 20s, I made two in my 30s. And he kind of walks through starting with having a good attitude. And like what when he realized he needed to, like, show up every day with a good attitude and what that what that means for him today. So if any of you are struggling with. You know, either like where you want to be or how do you do that today? It’s it’s it’s normal. Most of us do. And again, I would start with the end in mind, like, hey, we’re like, Where do you want to be if you’re crystal clear on that? Try to start to chunk that down a little bit into like, OK, cool. If if the most important thing for me is relationship and experiences, what are the kinds of relationships and experiences that I have? Will I have that with my family? I have that with the people that I serve in business. So like what? What sort of relate? How can I drive relationships deeper this week? How can I have better experiences are set up for better experiences this week? Yeah, yeah, absolutely.

[01:35:41] To add to that, you know, I think with this business model, your work is never done right. There’s always things that you can do, and you need to realize that because it’s very easy to sit down and not have a plan and just kind of do things with like, no target, right? And at the end of the day, sometimes you can be left thinking like, What did I actually accomplish today? Because you’re doing all this like miscellaneous stuff? And what Gabe is saying, where you’ve kind of got a plan here, you’re going to go through and hit your checklist. This is this is good for sanity. Ok? And there’s things that you should be doing outside of this. You know, it’s easy with this business model to kind of let yourself go physically, OK? And when there’s certain like concrete things that you’re doing in your life. So for me, for instance, like as we age, it’s important for us to stretch to to kind of like, have longevity. And there’s been days where I’ve kind of like, worked all day long and I’m like, What did I accomplish? And then when I do things like when I go jog and when I stretch and I work out, then it’s like, those things are things that absolutely happened on the day. And there’s like, no way that those aren’t going to be beneficial like this.

[01:36:54] Other stuff is kind of like this like ambiguous blob of like time that was spent if I didn’t have, like a checklist that I’m going through. So I think it’s it’s really important to kind of have a plan and then go after that plan and cross things off like this is what I want. Dun dun dun. And then you can kind of look through and I think, you know, spending a little time like there’s tons of research that shows the value of journaling at the end of the day and kind of saying like, Here, let me just get my thoughts out here spending a little time kind of reading and like having this block of self-improvement. Because if you realize that this business model, there’s always something to do. I can always go and get another backlinks or a citation or like like. But if you have things that you’re actually crossing off and that you’re actually doing with your day, then I think it’s going to be really. I think it’s going to be great for your sanity because you’re moving forward in other parts of your life. We’re doing all this miscellaneous stuff doesn’t always make you feel like you’re moving forward if you’re not landing a new client and you don’t have a big win to celebrate. So yeah, you got to understand that.

[01:37:57] Yeah, I would see to like like most days or, you know, I’m not hitting one hundred percent. I know it’s probably the same for the rest of you, too. Maybe I’m the only one who’s not not not perfect and not hitting the goals every single day, but if I am, you know, I am. But if you’re like me and you’re not one of the things my coach is working with me and says, Hey, OK, you want, I want you to kind of start working on some of these these rituals, you know, whether it be a morning ritual or workday started ritual and doesn’t have to be this big, crazy complex thing that takes four hours. But you know, let’s let’s figure out what are the key important things for you to do to kind of like prime your day? You know, for me, that’s that’s moving my body. It’s drinking some water, it’s hopping in the sauna, right? Like, maybe it’s those things and it’s, you know, having 10 minutes of silence, whatever. But then he says, Hey, pay attention to what gets in the way. So I think that’s really important to you. So like if you’re setting up your plan that like, OK, hey, my plan is going to be to, you know, maybe it’s broken into kind of sales activities and admin and maybe like like building activities, which is a lot of kind of what this business model entails is those those types of things.

[01:39:07] And, you know, you block out certain times for that or you want to get a certain number of touches in or you want to get so far on content writing or backlinks or whatever or working with your team and you’re not able to do that. Being very instead of just like beating yourself up, I didn’t do it. I’m just going to move that to tomorrow now because we’ve all done that right where it’s like, I didn’t get it done today. So I’m just going to do it tomorrow and keep moving it to tomorrow until I get it done. That’s great. But like, pay attention to like, OK, well, but why didn’t I get it done today? What? What got in the way there? Because now now you’re starting to kind of like optimize how you get work done and how you get more done in less time, which is what the aim is for all of us so that we can enjoy relationships and experience and all all that, right? So like really focusing in on like what is off like for me, a case in point, an example. One is to start my morning moving my body. Hopping in the Senate and having 10 minutes of quiet time, why I started doing that like around seven 30 in the morning or so by the time, so by the time I got in the sauna, all my kids are up.

[01:40:11] They’ve been amped for like a couple of hours now and they want to jump in the sauna with me, which is awesome. And I’m like, I want to spend time with them and they all get they get the same number of minutes as they are old, right? So like my 11 year old gets 11 minutes, my nine year old gets nine minutes, whatever. But it is not the quiet, restorative, like, only minute, right? So it is OK if I’m going to want, you know, maybe I want to change that and I want to use that as time with them. Or if I do want it in silence, I got to get up a lot earlier. So maybe I got to get up at like six instead and do that a little bit earlier in the day, right? So starting to kind of like test things like, OK, hey, and I could test both and see which which one works for me and works better. And you can do the same thing in your work. So I would highly encourage you to set a plan before the day starts and then just notice what gets in the way and don’t make any judgments about it. Just notice it, because then you can start to kind of like tweak and and play with it. And that’s how you become a high performer.

[01:41:10] I love I love that. Yeah, it’s you’re basically strategizing within your daily life plans, right? And just like just like we’re strategizing on how we’re going to beat a competitor or outrank this person or whatever. And like all this stuff, you should be applying it to yourself to like, how do we how do we hack ourselves? Where are weaknesses? Where are our strengths, what works, what doesn’t? And then making those adjustments. So look, we’ve been on here for an hour and forty five minutes. Gabe, thank you so much for contributing some of your valuable time to this call, man. It’s always a pleasure to catch up with you. I’m looking forward to our adventures next week. Yeah, Jeff, is there anything that you have to add any lingering questions or anything to throw in there? Um, not really, I concur on the

[01:42:02] Relationships and experiences, Gabe, and looking forward to creating some of those next week with you, personal development has been a massive part of my growth over the past decade, and it just doesn’t stop. And I think once you get on that kind of track, the flywheel just keeps spinning you forward and you just you want more and more and more. And that’s what really motivates me to get up and do this, making that kind of impact on our clients and everything. You know, it’s not always 100 percent focused like it said, certainly not perfect, but I’ve created a lot of rituals and different things around my life, and I just continue to to move forward. And it’s amazing. This business model gives you so much freedom if you just get on the right side of it. So keep working all. You’re doing a great job. Keep getting those wins and you’ll be there before you know it.

[01:42:55] Sounds great, yeah, awesome. We lost, we lost, Neil. Neil is down,

[01:43:02] Kneels down, kneels down.

[01:43:04] He’s the visualization right now. All right, so you guys, as always, let’s end this call in the right note. Let’s take the action for those of you guys that aren’t sharing wins on on a regular basis. Let’s take the action necessary to to create the wins. I’m going to post in the group. Next week’s call will not be at this time. Ok, so it’s probably going to be on Monday or Tuesday. I’m trying to kind of organize with with Jeff and maybe a couple of other people that that may be on the call. So I will post them a group on when that call is. But it absolutely is not going to be on the normal time because we, like I said, our our mastermind that we’re in. We’re going to be we’re going to be participating in not during that during next Wednesday, but so you may have less than seven days. But if you’re not doing the things that are necessary to create wins on the call, you need to look inside yourself and find out why and make a change, right? Because this like it’s been the same thing for week in and week out, and some of you guys haven’t created those. So you’ve lost, you’ve lost the opportunity from the past. Don’t lose it for the next five, six, seven days, however long we have. Great call. Thanks again, Gabe. Always appreciate it. You guys have a great week if there’s anything you need. Hit me up in the group and we’ll see you guys soon. Thanks a lot.

[01:44:27] Thank you so much. You’re welcome. Good night, guys.

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