Creating Reports, Getting GMBS & Ranking RMBS

In the competitive world of local SEO, a well-optimized Google My Business (GMB) profile can make a significant difference for your business. However, GMB success isn’t just about setting up a profile—it’s about using strategies that help Google and your customers find value in your business. From quality content and consistent reviews to using GMB’s full suite of features, here are some proven strategies to help improve your GMB ranking and drive more business.

Content & Relevance: Building a Quality Foundation

High-quality website content doesn’t just boost your website’s SEO—it also plays an indirect yet impactful role in your GMB ranking. As mentioned in the recent transcript, “content that’s relevant and not just spammy keyword type stuff” improves your website’s trust and relevance. Google appreciates content that genuinely helps users, so when you create content that answers customer questions, addresses pain points, or provides valuable local information, you’re building a foundation that indirectly supports your GMB. This trust and relevance can be transferred to your GMB profile, signaling to Google that your business is an authoritative local source.

Tip: Ensure that your website’s content is robust, includes local keywords naturally, and connects well with your GMB profile to keep your digital presence unified and reliable.

Reviews: The Lifeblood of Local SEO

Positive, keyword-rich reviews are critical for GMB rankings. Reviews signal to Google and to potential customers that your business is reliable, reputable, and relevant to local searches. The transcript highlights the importance of reviews, noting that consistent, high-quality reviews “with the keyword and location” add value. By asking satisfied customers to leave detailed reviews that mention specific services or locations, you can give Google more data points to work with, helping improve your local relevance.

Tip: Encourage clients to make reviews part of their process. Set up automated systems to request reviews and make it easy for clients to share their positive experiences online.

Client Contributions: Gathering Local Addresses and Reviews

When clients contribute to your GMB profile, you gain the benefit of diverse data points that help Google verify your business’s local presence. Client contributions, such as using local addresses for validation or reviews from customers in specific service areas, help Google see your business’s reach and relevance in various localities. As discussed in the transcript, onboarding questionnaires can help gather this valuable information from clients and set up clear expectations for client-contributed content.

Tip: Include specific requests for client contributions as part of your service agreements. Clients can help by supplying address data or contributing reviews, photos, and other relevant local information to build trust in your local presence.

Posts & Photos: Keeping Content Fresh

Posting regularly on your GMB page is an excellent way to build keyword relevance and keep your business top-of-mind for local customers. The transcript mentions the value of posts and images in “mentioning keywords and locations,” helping your profile remain relevant. Weekly posts about new offers, services, or local events can add valuable local context and keywords to your GMB profile. Additionally, photos that show off your work, team, or products create visual trust while also signaling local relevance, especially if you include location information in photo descriptions.

Tip: Schedule regular GMB posts with relevant keywords and location tags. Use high-quality photos that highlight your business’s local reach, authenticity, and offerings.

Questions & Answers: A Simple Way to Build Relevance

Google My Business allows businesses to post questions and answers (Q&A), which is a valuable yet often underutilized feature. The transcript suggests using the Q&A section to ask and answer questions with keywords and location references. This feature lets you preemptively address common customer questions while subtly including keywords and locations, building relevance. For instance, questions like “Do you offer landscaping services in Oakwood?” and responses with additional context help add important local keywords to your profile.

Tip: Use the Q&A section to highlight common inquiries about your business, adding a location and service-related context to enhance local relevance.

Consistency with Features: Make Use of All GMB Options

Google continually adds features to GMB to help businesses engage more with customers, and making full use of these features can improve your profile’s ranking. From adding holiday hours to using new posting tools, Google rewards businesses that take advantage of the entire GMB suite. One of the speakers in the transcript notes, “When Google comes out with a feature…use it.” The more you utilize the tools Google offers, the more complete your GMB profile will look to both Google and customers, potentially boosting your ranking.

Tip: Stay updated on GMB features and incorporate each one that applies to your business. Regularly update information, respond to reviews, answer questions, and maintain a dynamic, active profile.

Improving your GMB ranking requires both strategy and consistency. Quality content, regular reviews, local contributions from clients, frequent updates with posts and photos, engaging Q&A sections, and consistent use of new features all combine to create a profile that’s informative, engaging, and locally relevant. By following these strategies, you’ll not only improve your GMB ranking but also create a local online presence that attracts and retains customers.