Jeff’s Sales Backstory, 90 Day Goals & GMB Posting

In today’s competitive landscape, businesses need both innovative lead generation strategies and structured goal-setting techniques to stay ahead. Creative lead generation and well-defined, measurable goals not only help in capturing new clients but also maximize the value from existing resources. This article explores these strategies, inspired by industry insights on transforming underutilized assets into lucrative opportunities and setting effective 90-day goals.

Creative Lead Generation: Reusing and Repurposing Assets for Growth

Generating leads doesn’t always mean starting from scratch. By repurposing underutilized or stagnant assets, businesses can unlock new revenue streams and re-engage clients. This approach emphasizes maximizing the potential of resources already available, focusing on turning every asset into an opportunity.

Identify Underutilized Assets

Take a fresh look at assets that may not be generating value at the moment—these could be old websites, outdated listings, or even unsold services. Consider whether they can be repositioned to target a different audience or used to upsell services. For instance, an older website might not be attracting traffic currently, but a few updates, a targeted marketing push, and optimized content could quickly bring it to life.

Tailor Offers for Existing Clients

Creative lead generation often starts with your current clients. Consider upselling or cross-selling new services or products that align with their current needs. By offering value-added services or discounts to existing clients, you not only deepen the relationship but create a dependable revenue stream.

Test Niche Markets with Minimal Investment

Sometimes, taking a risk on niche markets can lead to big rewards. Experiment with creating smaller websites or microsites targeted toward specific industries or regions. You don’t need to invest heavily; simply test the market’s response. If positive, this opens up a profitable avenue without the cost of building an entirely new platform.

Setting Specific, Measurable Goals to Drive Success

Clear, actionable goals form the foundation for any successful business strategy. Using 90-day goal cycles offers a manageable timeframe to accomplish specific targets while allowing flexibility to adapt as needed. This approach not only keeps projects on track but also prevents burnout through short, focused sprints.

The 90-Day Goal Cycle Explained

A 90-day goal cycle involves setting a specific target to achieve over three months. This period is long enough to see significant progress but short enough to stay motivated. Break down the ultimate goal into smaller weekly milestones, making it easier to track progress and adjust if needed.

Weekly Milestones and Accountability

Weekly milestones are essential for maintaining momentum. Create a checklist of what needs to be done each week and evaluate your progress. If you have a team, hold weekly accountability check-ins to keep everyone on track. Even solo entrepreneurs can benefit by setting reminders and self-evaluating progress at the end of each week.

Holding Yourself Accountable with SMART Goals

When setting goals, ensure they’re Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). For instance, instead of setting a vague goal like “increase revenue,” specify that you aim to “gain five new clients by the end of 90 days.” This clarity allows you to create a structured plan to achieve your goals while making adjustments as you move forward.

Merging Creative Lead Generation with 90-Day Goals for Maximum Impact

Combining creative lead generation and targeted goal setting can yield impressive results. For example, repurposing an older website could be included in a 90-day goal to increase revenue by bringing in new leads from the refreshed site. By aligning your lead generation efforts with clear targets, you create a path to sustained growth that’s both achievable and inspiring.

To thrive in today’s business environment, companies need both innovation and structure. By creatively repurposing assets for lead generation and setting well-defined, measurable goals, businesses can optimize resources, capture new clients, and deepen existing relationships. With a 90-day goal cycle, you’re not only staying on track but also continuously moving toward new growth opportunities, one milestone at a time.