Shiv Due Diligence & Case Study

In the world of digital marketing and lead generation, few names stand out like Shiv. With years of experience in helping businesses grow through smart strategies and meticulous planning, Shiv offers invaluable insights on everything from SEO to client management. Let’s dive into his best advice on website ranking, user experience, sales strategy, and more.

Training and Support from Shiv

Shiv has built a reputation not only for his expertise but also for his commitment to helping others succeed. Recently, he offered to conduct formal training sessions and provide free resources for those who attend his brief 10-minute Zoom calls. These sessions provide hands-on guidance tailored to various aspects of SEO, GMB optimization, and sales growth. By attending, participants gain clarity on niche-specific challenges and actionable steps, all while helping Shiv enhance his online presence through reviews.

These sessions reflect Shiv’s commitment to building a community of like-minded professionals, focusing on mutual growth and providing real, value-driven support.

Technical Details on Website Ranking

One of Shiv’s standout strategies lies in identifying weakly optimized competitors in specific niches. By targeting cities where Google My Business (GMB) profiles lack specific keywords or optimized titles, businesses can quickly rise in search rankings. This approach takes advantage of missed opportunities in the market, often bypassing competitors who haven’t optimized their GMB profiles with relevant city and service keywords.

For example, Shiv shared that in less-competitive cities, even basic websites can rank well if competitors have failed to claim or fully optimize their GMB listings. This strategy allows new sites to gain visibility and traffic quickly, effectively gaining a competitive edge.

How to Find Weak Competitors in Your Niche

Using tools like Ahrefs, Shiv suggests analyzing competitor backlink profiles to reveal if a market is oversaturated or if there’s an opportunity to rank with relatively low competition. If the top-ranking sites lack optimized content or specific city mentions, it’s a sign that the field is wide open. This simple but powerful tactic can save months of SEO work and speed up the ranking process.

The Importance of User Experience (UX)

In addition to strategic keyword usage and GMB optimization, Shiv stresses the importance of User Experience (UX). Even a highly optimized website can underperform if users struggle to navigate the page or find it visually unappealing. High bounce rates often result from poor UX, as users quickly exit sites that are hard to navigate or unattractive.

For instance, Shiv highlighted a real-world example of a competitor with strong keywords and backlinks but poor UX. The website had low contrast, small font sizes, and multiple issues that made navigation challenging. Google’s ranking algorithm takes bounce rates into account, so improving UX can significantly enhance your SEO performance.

Key Elements of Great UX for SEO Success

Shiv advises focusing on these core elements to improve UX:

• Mobile Optimization: Ensure the site looks good and functions well on mobile.
• Clear Calls-to-Action (CTAs): Make it easy for users to take action.
• Readability: Use high-contrast text, large fonts, and easy-to-read formatting.

By creating a user-friendly site, you not only boost your rankings but also build trust with your audience, increasing the likelihood of conversions.

Effective Sales Strategy: Persistence and Value Demonstration

Shiv’s approach to sales is rooted in persistence and tracking. He emphasizes the importance of following up with clients to show the value of your service. Shiv recommends keeping a detailed record of calls, leads, and client interactions, ensuring you can demonstrate ROI clearly and confidently.

To help clients recognize the value of his services, Shiv even listens to recorded calls and compiles data on the leads he generates. This strategy allows him to show clients exactly how many new opportunities his SEO efforts bring. By showing measurable value, clients are more likely to convert and stay long-term.

Best Practices for Client Follow-Up

Some of Shiv’s top recommendations for client follow-up include:

• Documenting Leads: Regularly update clients with a list of leads generated.
• Listening to Calls: This helps ensure quality and creates a tangible record of results.
• Scheduled Check-Ins: Touch base consistently to keep the relationship strong and transparent.

By proactively demonstrating results, Shiv turns client follow-up into a retention tool that helps him maintain long-term partnerships.

Tools and Technical Tips for SEO Success

Shiv utilizes several essential tools to streamline his SEO processes. His top choice, Ahrefs, helps him analyze competitors’ backlinks, offering insight into how established sites gain traction. This information is invaluable in pinpointing weak spots in a market, allowing him to plan accordingly.

Avoiding VPNs for GMB Management

When managing GMB profiles, Shiv advises against using VPNs. While VPNs offer a new IP address, Google can detect them, which may reduce trustworthiness. Google’s algorithm values transparency, so using a local, trusted IP when managing GMB accounts is often more effective. This small detail can help prevent suspensions and improve the long-term stability of your rankings.

Final Thoughts on Shiv’s Approach

Shiv’s success in the SEO and digital marketing space isn’t just from technical know-how; it’s his commitment to sharing, training, and guiding others that sets him apart. Through his training sessions, he offers a blend of practical advice, strategic insights, and actionable steps to help businesses grow effectively.

By implementing Shiv’s strategies on GMB optimization, prioritizing user experience, and maintaining a strong client follow-up system, you can elevate your business’s online presence and stay ahead of the competition.