Local rank tracker: see where you show up, and which way it is moving
A local rank tracker checks where your business ranks on Google, from many points around your service area, and keeps every result so you can watch the trend. One search shows a single spot on a single day. A tracker shows the pattern.
7 days free · no card required
Animated example in five steps. Select your location by choosing a business from the search results. Select your keywords by clicking the searches your customers use. Define your service area by drawing a grid over the map. Run the scan, and rankings fill in at every point. Then track your results over time, with a chart and a list of keywords marked new or improving. Illustrative.
Illustrative example for a fictional roofing company. Volume and CPC are US Google Ads estimates.
What is local rank tracking?
Local rank tracking measures where your business shows up on Google when customers search, from many locations around your service area, and saves every result so you can see the trend.
One search shows a single spot on a single day. A tracker shows whether you are moving up or down.
How LeadSnap measures local rankings
The heat map is the heart of it. It is also called a geo grid scan, and it shows your ranking on top of a map.
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We drop a grid over a map
A 7x7 grid puts 49 points around your business. Each point is a spot where a customer could be standing.
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We search Google from every point
At each point we run the same search, as if someone stood there, and read the top 20 results.
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Each number is your rank at that spot
Where you appear, the point shows your position on the map. 1 is the top result. Green is the top 3, and red is far down the list.
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Each number is the rank at that spot. Example scan for a fictional roofing company. Rankings are illustrative.
Want to see your own map? Create a free account and run your first scan in the 7 day trial.
Start Free TrialLocal rank tracking over time: see every keyword’s trend
One scan is a snapshot. Repeat it on a schedule and LeadSnap lines the results up by date, so every keyword gets a trend line and a list shows which keywords are new, improving or losing.
Animated example. A chart of three keywords improving over twelve weekly scans, then the keyword list that shows each keyword’s position, change, search volume, cost per click and difficulty, with new and improving keywords marked. Illustrative.
Illustrative example for a fictional roofing company. Volume, CPC and difficulty are US estimates.
Which local search rankings does LeadSnap track?
Customers find local businesses in four places on Google. LeadSnap tracks each one, so every trend says which surface it measures.
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Sponsored Summit Plumbing Group 4.9 ★ (343) · Plumber Open 24 hours · (555) 555-0111
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Callahan & Sons Plumbing 4.9 ★ (343) · Plumber Open 24 hours · (555) 555-0142
“Quickly diagnosed and took care of our plumbing issue.”
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Redbird Plumbing Co 5.0 ★ (261) · Plumber Closed · Opens 8:30 AM Mon · (555) 555-0163
“The plumber was professional, on time, and quickly fixed the issue.”
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Lakewood Pipe & Drain 5.0 ★ (41) · Plumber Open · Closes 5 PM · (555) 555-0187
Illustration. Businesses and numbers are invented.
Set it up in three steps
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Run your first scan
Pick any business, a keyword, the area and the surface. Each grid point is a live Google search from that spot. No login needed.
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Put it on a schedule
Same keywords, grid and surface each time. Each run is saved and joins the timeline.
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Monitor the trend and adjust
See which keywords gained or slipped, compare any two scans, then adjust the work.
Everything LeadSnap records in every scan
Each scan reads the top 20 results at every point of your grid. Three numbers tell you how you did; the keyword and setup are saved beside them so scans stay comparable.
Illustrative example for a fictional roofing company.
Check any competitor’s ranking by flipping the grid
Your scan already read the top 20 results at every point, so it holds how every competitor ranks too. Click a business in the list and every pin on the map changes to their rank at that spot.
Interactive example. Stat tiles and a seven by seven heat map for a fictional roofing company, with a list of eight fictional businesses on the left. Choosing a business changes every pin, the heat fog and the tiles to that business's rankings. Illustrative.
Illustrative example for fictional roofing companies. Click a business to flip the map.
Use it to see which side of town a competitor owns, and where your own map is weakest against them.
Every competitor in the scan, side by side
Every scan lists every competitor it finds, with the details that explain why they rank. The table scrolls across all the columns.
Table of competitors found in one scan for a fictional roofing company. For each business it shows the average rank and its position, the top 3 percentage and its position, market share, primary and sub category, how many grid points it was found in, rating, review count, photo count, website and map links, address, and its average rank in the northwest, northeast, southwest and southeast of the grid. Illustrative.
Illustrative example for a fictional roofing company. Scroll sideways for every column.
Illustrative example for a fictional roofing company. Every competitor in the scan gets these same details.
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Ranking numbers for each one
Average rank, top 3% and market share for every competitor, with their place in the list.
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Category and sub category
Compare your categories with the businesses that outrank you.
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Rating, reviews and photos
See the rating, review count and photo count beside each ranking.
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Ranking by corner of the grid
Their average rank in the northwest, northeast, southwest and southeast, so you can see which side of town they own.
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Website, map link and address
Open a competitor’s website or Google Maps listing from the same table.
Chat with your rankings
LeadSnap has an open MCP server, so you can connect ChatGPT or Claude to your account and talk to your rank tracking data. Ask a question in plain English and the assistant reads your scans and your competitors, then does the analysis for you.
- Ask who is ahead of you for a keyword, and which side of the map they own
- Compare two scans and see what moved
- Check competitor grid share across every location and keyword
- Get advice on what to work on first
- Start a new scan right from the chat
The assistant can go through more data than anyone wants to read by hand, so the answer comes back as a plain explanation instead of a spreadsheet.
Example conversation. The owner of Ridgeline Roofing, a fictional business, asks an assistant connected to LeadSnap who is ahead on the keyword roof repair near me, and what to work on first, then asks it to start a new scan. The assistant answers from the scan. Illustrative.
Illustrative conversation for a fictional roofing company.
Know which keywords are worth tracking
Every keyword you track comes with the numbers to judge it.
- Volume: how many people search it
- CPC: what advertisers pay per click, a rough guide to value
- Difficulty: how hard it is to rank
- Intent: what the searcher wants to do
| Keyword | Monthly searches | CPC | Difficulty |
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| roofing | 165,000 | $18 | 80 |
| roof repair | 74,000 | $41 | 7 |
| roof repair near me | 90,500 | $39 | 12 |
| roof leak repair | 33,100 | $35 | 2 |
| emergency roof leak repair | 1,000 | $87 | 0 |
US estimates, 12 month average to August 2026. Difficulty is a score from 0 to 100, higher is harder.
Track any area, any business, on your schedule
Square, circle or your own shape
Grids from 7x7 to 13x13, with points 0.1 to 25 miles apart, centered on the business. Or draw your own shape and size.
Very flexible scheduling
Daily, weekly, every 14 days, monthly on a set day, or the first Monday of the month. Per keyword and location.
Track any business
Scan a prospect or a competitor with no login and no profile connection.
White label reports clients understand
When a client asks “what am I paying for?”, show the rankings as proof of work and the calls as the result.
Reports under your brand
An interactive report with your name on it, a view only link, or a PDF. White label reports come with every plan.
White label reporting →Calls and direction requests
LeadSnap shows them beside the rankings, so the client sees the result of the work.
Call tracking →Rankings over time
Which keywords moved up or down, and by how many spots, period by period.
Client reports →Local rank tracking software pricing: work out your credits
One credit is one grid point: 7x7 is 49 credits, a 9x9 circle about 61, a 9x9 square 81 and 13x13 is 169. Keywords, grid size and how often you scan set the cost. The surface does not change it.
Ridgeline Roofing tracks five keywords on a 7x7 grid every week: 49 × 5 = 245 credits a week, about 1,060 a month.
Unused credits expire each billing cycle, so size your plan to what you will really scan. A one time look is just a single scan.
Every plan has the same features. The 7 day trial is the Starter plan, no card needed. See all LeadSnap pricing.
Rank tracking questions, answered
How is a local rank tracker different from a heat map?
Which should I track: Google Maps, the local pack, organic or AI answers?
What does tracking cost?
What is a geo grid scan, and how is it different from a heat map?
Can I control the area, shape and spacing of the grid?
How often can I scan, and can I see a before and after?
Can I track a prospect or a competitor without their Google login?
Can I share a client ready report?
Will it tell me how to improve my rankings?
Stop checking rankings. Start tracking them.
Run a scan, put it on a schedule, and watch which way things move.
The trial is the full Starter plan for 7 days, scheduled scans included, no card. A trend takes several weekly scans, so use the week to test the method and reports.