Where your business data travels
LeadSnap submits every location to 46 directories and keeps each listing matched to its Google Business Profile. Flip a switch and the profile you already maintain does the heavy lifting; one short form covers the fields Google does not hold.
Where your business data travels
A citation is any place online that lists your business name, address and phone number, what the industry calls your NAP: your Google Business Profile, Apple Maps, Bing, Yelp, the BBB, Yellow Pages, the map in a car's dashboard. Each one is a public record of who you are, where you are and how to reach you.
Search engines and AI assistants read those records and compare them. When they all agree, you look established and real. When they disagree, every one of them trusts you a little less. That agreement is called NAP consistency, and it is the entire game: be listed everywhere that matters, and say exactly the same thing everywhere.
You can build citations yourself, one directory account at a time, and our citation service vs one time blast comparison is honest about when that is enough. LeadSnap's job is doing it for you, and keeping it done.
The network reaches 216 directories across 250 countries, from Google and Apple Maps to the AI assistants. Browse every one, filterable by type and country.
The customer who finds the wrong hours does not file a report. They stand outside your locked door once, and then they call the competitor whose hours were right. Neither event shows up in your analytics.
Source: BrightLocal consumer research, 2023, 1,138 US consumers surveyed.
of consumers arrive at a business too early or too late at least once a month because its posted hours were wrong.
BrightLocal, 2023
would avoid a business entirely after finding incorrect information about it online.
BrightLocal, 2023
This is what wrong looks like in the wild, and every conflict lands three times. The customer who trusts Directory B stands at a locked door at 6pm or dials a dead number. Google sees the same conflict and gets less certain your business is who it says it is, which is rankings. And an AI assistant asked for a recommendation skips the business it cannot pin down and names one it can.
Run the free citation audit and find out for free in about two minutes. Graded, field by field, no email required.
The conversation at the top of this page is not hypothetical. 45% of US consumers now use AI tools for local business recommendations, up from 6% one year earlier (BrightLocal consumer survey, 2026, 1,002 US adults). And the assistant does not know your business directly. It builds its answer from the directory listings above: researchers who traced AI answers to their sources (BrightLocal, July 2025) found Yelp cited in a third of AI local searches, with every assistant leaning on listings data.
ChatGPTFoursquare · Bing · business sites · vertical directories
Google AI & GeminiGoogle Business Profile
ClaudeLive web search · business sites · directories
PerplexityYelp · MapQuest · vertical directories
Siri & SpotlightApple Maps
AlexaYelp · Bing↑ every one of these reads listings your citations control ↑
The stakes are different from search. In search you can rank second and still get the click. In an AI answer you are either the recommendation or you are not in the conversation. Assistants recommend businesses they are certain about, and certainty comes from the web agreeing about you: same name, same phone, same hours, everywhere they look.
Citations are a local ranking factor in their own right, and more importantly they feed the biggest one: Google builds its confidence in your Business Profile, the single largest local ranking input, from what the rest of the web says about you. Consistent citations protect the profile, and the profile carries the rankings. That is the whole play: one set of listings working both surfaces, the assistants and the map pack.
Most citation services hand you a full intake per location: copy your business data out of one system and paste it into theirs, field by field. Every paste is a fresh chance to introduce exactly the inconsistency citations exist to cure.
LeadSnap already speaks to your Google Business Profile. Flip one switch and the profile you maintain becomes the source of truth for all 46 directories. Some directories want fields Google does not hold, and one short form collects those, answered once, not 46 times. From then on, change your hours once and the change propagates to every directory in the network.
Apple Maps
Bing
Alexa
MapQuest
Yellow Pages
ChatGPT
Uber
Nextdoor
Better Business Bureau
+ 37 more directories, same broadcast
Every location is submitted to 46 directories chosen for authority and reach: the maps people navigate with, the review sites AI assistants read, and surfaces most services never touch, like the navigation systems built into Ford, Fiat and Audi vehicles. Medical practices can add 11 specialized healthcare directories.
Not counted in the 46: Yelp and the healthcare set are optional, priced separately, and switched on per location.
Browse what each directory supports and how fast it updates on the directory network page, or read about two of the biggest: Apple Maps and Bing.
Optional add ons: Yelp submission and 11 medical directories for healthcare businesses. See all LeadSnap pricing.
Weighing a cheaper one time blast, or doing it by hand? The citation service vs one time blast comparison gives the honest math, including the cases where we are the wrong choice.
In a single quarter of 2025, 323,000 US business locations opened, and about 306,000 closed in the most recent quarter measured (US Bureau of Labor Statistics, Business Employment Dynamics). Over two million entries a year churn in the landscape directories try to describe, and directories respond by constantly rebuilding their data from whatever sources they can find.
Consumers see the result: 56% run into incorrect business information at least once every few months (BrightLocal, 2023). The decay is not theoretical. A majority of your customers are hitting it on a regular cycle.
A one time citation blast has no answer to any of this, which is why blasts spike and then fade. The subscription is the ongoing assertion of your data against the drift: $20 per location per month to keep every listing pinned to the profile you maintain.
The question our support team gets most, answered the way we answer paying customers.
Connect the Google Business Profile, flip the switch, and answer one short form for the fields Google does not hold. Submission to all 46 directories begins.
The majority of directories confirm within days, the big maps and search platforms among them.
Slower directories confirm on their own cycles. A small tail can take months. In progress means submitted, not stalled.
Your data is continuously reasserted against drift, duplicates and overwrites. This part never finishes, which is the point.
"LeadSnap citations have been a game changer for our agency. Not once, not twice but many times we have heard from our clients in the first 2 weeks that they are receiving leads from ChatGPT. It makes us look like rock stars. What a great way to start a new relationship."
"We are a very data driven agency and we have tested many services. For a long time I was in the pay for citations one time camp. We tested again and again. The data doesn't lie, and the impact of citations on AI visibility has made them more important now than ever. LeadSnap citations are now a part of our SOP for every client."
Most LeadSnap citation accounts are agencies running a book of clients. Flat per location pricing with no base subscription means your unit economics are the same at 5 locations and at 500, and citation packages routinely sell elsewhere for several times what you pay here.
your cost, per location per month.
what citation management routinely bills for, per location per month.
of your team's time after the switch is flipped.
The number that matters is not the multiplication, it is the last card: the margin arrives without headcount. A 25 location book billed at $75 clears about $16,500 a year, and nobody on your team touches a directory to earn it. Status for every listing of every client sits in one dashboard, and white label reporting puts your brand on the results. Your clients see their listings spreading. They never see us.
Connect a Google Business Profile, flip the switch, and watch 46 listings go live from one dashboard. $20 per location per month.
