Search engines and maps
Bing business listings
Bing feeds Microsoft search, Windows and Copilot. Keep your listing accurate where those results come from.
Search engines and maps
Bing feeds Microsoft search, Windows and Copilot. Keep your listing accurate where those results come from.
Bing powers search across Microsoft products, including Windows, Edge and Copilot. Its local results come from Bing Places business data, which is separate from Google and needs its own accurate record.
Bing has a smaller share of search than Google, and the usual mistake is to conclude that it does not matter. What that reasoning misses is where Bing data ends up: it is a default in Windows and Edge, and it feeds business answers into Microsoft AI surfaces.
Because fewer businesses maintain their Bing listing, the competitive picture there is often thinner than on Google. Being the accurate, complete listing in a category of neglected ones is a cheap advantage.
Bing is also one of the sources other platforms cross reference. Leaving a wrong address there quietly undermines your consistency everywhere else.
Your Bing listing is submitted and maintained from the same location record as the rest of your directories, so it stays current without a separate login or a separate process.
Bing is one of the directories, maps, voice and AI platforms in the LeadSnap publisher network, which reaches 46 directories for a business in the United States and covers 250 countries and territories. Listings are maintained on a subscription rather than submitted once, because directories keep refreshing their data from whatever they find around the web. See how citation management works or browse the whole network.
Every platform accepts a different set of business data. These are the 22 fields Bing supports.
Microsoft AI surfaces draw on Bing data, so an accurate Bing listing is part of being represented correctly when someone asks an AI assistant instead of running a search.
Keep your Google Business Profile accurate and consistent with every other listing you own. Sync once from LeadSnap.
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Appear in Maps with the right address, hours and category so people searching nearby can actually reach you.
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Get your business listed correctly on Apple Maps, the default map for every iPhone in your service area.
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Yahoo Local still reaches a substantial audience. Keep the listing accurate rather than abandoned.
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Waze puts your business in front of drivers who are already moving through your service area.
Read moreLeadSnap Citations keeps Bing and the rest of your listings accurate and synced with your Google Business Profile, for $20 per month per location.